XX-XY Athletics Sees Sales Surge Threefold Following Viral Super Bowl Weekend Ad Campaign
Former Anheuser-Busch executive Anson Frericks joins ‘Mornings with Maria’ to break down the Super Bowl commercials that resonated with American consumers.
The activist sportswear brand XX-XY Athletics experienced a surge in viewership for a year-old advertisement during the Super Bowl weekend, resulting in a remarkable tripling of sales compared to a typical weekend for the brand.
The “Real Girls Rock” ad, which debuted in February 2025, marked the brand’s second full-length commercial. It initially gained traction when shared on social media by J.K. Rowling, the renowned author of “Harry Potter” and a prominent women’s rights activist.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM
XX-XY Athletics Instagram advertisement (XX-XY Athletics on Instagram)
Recently, founder Jennifer Sey and her team decided to recirculate the ad, which quickly went viral again, amassing over 40 million views on X and trending among the top topics on Super Bowl Sunday.
Sey, a former marketing executive at Levi’s and a U.S. champion gymnast, credited Senator Ted Cruz for playing a significant role in the ad’s resurgence. “That was a big difference-maker,” Sey remarked to FOX Business. “He made a huge difference… and we could see it differently, even in terms of traffic to our website.”
The ad features the brand’s ambassadors, who have bravely stood up for women’s sports, confronting vulgar hate comments and facing criticism from liberal media outlets labeling them as “transphobic.” Notable appearances include OuKick host Riley Gaines and former University of Nevada volleyball player Sia Liilii.
TURNING POINT USA DECLARES ‘ALL-AMERICAN HALFTIME SHOW’ A ‘MASSIVE SUCCESS,’ COMMITS TO 2027 RETURN
Sia Liilii appears in the XX-XY Athletics “Real Girls Rock” advertisement. (Courtesy of XX-XY Athletics / FOXBusiness)
“It’s the proudest one I’ve ever made in my life,” Sey expressed. “I’ve created many ads during my career, including Super Bowl spots, but this one stands out. The message resonates deeply and inspires people to advocate for this cause.”
Despite the brand’s rapid growth since its inception in 2024, Sey has no desire to run an ad during the Super Bowl, believing that the prestige associated with that time slot has diminished. “I think that the Super Bowl ads having prestige is sort of a thing of the past,” she stated. “People leave the room and get food; they don’t tune in for the ads anymore. From a business perspective, I question how you generate a positive return when it costs $10 million just to secure the medium.”
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FOX Business correspondent Madison Alworth reports on Anthropic’s anti-ChatGPT advertisement and the competition among artificial intelligence chatbots on ‘Varney & Co.’
Sey also criticized the quality of this year’s Super Bowl ads. “They were just relying on jamming as many celebrities into the ad as they could,” she remarked. “That doesn’t really work.”
Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.
Former Anheuser-Busch executive Anson Frericks joins ‘Mornings with Maria’ to break down the Super Bowl commercials that resonated with American consumers.
The activist sportswear brand XX-XY Athletics experienced a surge in viewership for a year-old advertisement during the Super Bowl weekend, resulting in a remarkable tripling of sales compared to a typical weekend for the brand.
The “Real Girls Rock” ad, which debuted in February 2025, marked the brand’s second full-length commercial. It initially gained traction when shared on social media by J.K. Rowling, the renowned author of “Harry Potter” and a prominent women’s rights activist.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM
XX-XY Athletics Instagram advertisement (XX-XY Athletics on Instagram)
Recently, founder Jennifer Sey and her team decided to recirculate the ad, which quickly went viral again, amassing over 40 million views on X and trending among the top topics on Super Bowl Sunday.
Sey, a former marketing executive at Levi’s and a U.S. champion gymnast, credited Senator Ted Cruz for playing a significant role in the ad’s resurgence. “That was a big difference-maker,” Sey remarked to FOX Business. “He made a huge difference… and we could see it differently, even in terms of traffic to our website.”
The ad features the brand’s ambassadors, who have bravely stood up for women’s sports, confronting vulgar hate comments and facing criticism from liberal media outlets labeling them as “transphobic.” Notable appearances include OuKick host Riley Gaines and former University of Nevada volleyball player Sia Liilii.
TURNING POINT USA DECLARES ‘ALL-AMERICAN HALFTIME SHOW’ A ‘MASSIVE SUCCESS,’ COMMITS TO 2027 RETURN
Sia Liilii appears in the XX-XY Athletics “Real Girls Rock” advertisement. (Courtesy of XX-XY Athletics / FOXBusiness)
“It’s the proudest one I’ve ever made in my life,” Sey expressed. “I’ve created many ads during my career, including Super Bowl spots, but this one stands out. The message resonates deeply and inspires people to advocate for this cause.”
Despite the brand’s rapid growth since its inception in 2024, Sey has no desire to run an ad during the Super Bowl, believing that the prestige associated with that time slot has diminished. “I think that the Super Bowl ads having prestige is sort of a thing of the past,” she stated. “People leave the room and get food; they don’t tune in for the ads anymore. From a business perspective, I question how you generate a positive return when it costs $10 million just to secure the medium.”
GET FOX BUSINESS ON THE GO BY CLICKING HERE
FOX Business correspondent Madison Alworth reports on Anthropic’s anti-ChatGPT advertisement and the competition among artificial intelligence chatbots on ‘Varney & Co.’
Sey also criticized the quality of this year’s Super Bowl ads. “They were just relying on jamming as many celebrities into the ad as they could,” she remarked. “That doesn’t really work.”
Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.
