Apple and Google Gemini Join Forces to Enhance Siri with New AI Partnership

In a groundbreaking announcement on Monday, Apple and Google revealed a significant multi-year partnership that will integrate Google’s Gemini technology into Siri later this year. This collaboration marks a pivotal shift in Apple’s technology landscape, as the company has traditionally developed its AI tools independently.

The partnership will also introduce Google’s cloud technology to iPhones, enhancing the capabilities of Apple’s devices. According to a joint statement from both companies, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology.” This initiative aims to deliver a more personalized Siri experience, set to launch later this year.

Apple emphasized that the decision to utilize Google’s AI technology was based on its superior capabilities. Importantly, all AI features will continue to operate within Apple-controlled environments, ensuring user privacy remains a top priority.

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Google headquarters is seen in Mountain View, California, United States on Oct. 28, 2021. (Tayfun Coskun/Anadolu Agency via Getty Images / Getty Images)

Apple’s statement highlighted that after thorough evaluation, the company found Google’s AI technology to be the most suitable foundation for its future models. The collaboration is expected to unlock innovative experiences for Apple users. Despite the partnership, Apple Intelligence will continue to operate on Apple devices and Private Cloud Compute, adhering to the company’s stringent privacy standards.

A man appears to use an iPhone outside a store. (dikushin/iStock /Getty Images Plus / Getty Images)

This partnership not only enhances Siri but also opens up a significant market for Google, which already powers much of Samsung’s Galaxy AI. With over a billion active users, Apple’s ecosystem represents a lucrative opportunity for Google.

The collaboration is a notable victory for Google, especially as it strives to keep pace with competitors like OpenAI. This comes on the heels of Apple’s 2024 partnership with ChatGPT, which allowed Siri to leverage AI for specific inquiries.

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Elon Musk, CEO of Tesla and founder of AI firm xAI, expressed concerns about the partnership on X, stating it grants Google excessive influence over users and the internet. He remarked, “This seems like an unreasonable concentration of power for Google, given that (they) also have Android and Chrome.”

Elon Musk speaks onstage during the Cannes Lions International Festival Of Creativity 2024 on June 19, 2024, in Cannes, France. (Richard Bord/WireImage / Getty Images)

In addition to its stronghold in the Samsung ecosystem, Google commands approximately 70% of the browser market through Chrome. The company also pays Apple billions annually to maintain its status as the default search engine on Safari and Apple devices. This arrangement has faced scrutiny, particularly regarding allegations of Google holding an illegal monopoly in internet search.

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In a groundbreaking announcement on Monday, Apple and Google revealed a significant multi-year partnership that will integrate Google’s Gemini technology into Siri later this year. This collaboration marks a pivotal shift in Apple’s technology landscape, as the company has traditionally developed its AI tools independently.

The partnership will also introduce Google’s cloud technology to iPhones, enhancing the capabilities of Apple’s devices. According to a joint statement from both companies, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology.” This initiative aims to deliver a more personalized Siri experience, set to launch later this year.

Apple emphasized that the decision to utilize Google’s AI technology was based on its superior capabilities. Importantly, all AI features will continue to operate within Apple-controlled environments, ensuring user privacy remains a top priority.

BUFFETT’S BERKSHIRE CUTS APPLE STAKE BY HALF, BOOSTS CASH STOCKPILE TO $277B AS IT GETS ‘DEFENSIVE’

Google headquarters is seen in Mountain View, California, United States on Oct. 28, 2021. (Tayfun Coskun/Anadolu Agency via Getty Images / Getty Images)

Apple’s statement highlighted that after thorough evaluation, the company found Google’s AI technology to be the most suitable foundation for its future models. The collaboration is expected to unlock innovative experiences for Apple users. Despite the partnership, Apple Intelligence will continue to operate on Apple devices and Private Cloud Compute, adhering to the company’s stringent privacy standards.

A man appears to use an iPhone outside a store. (dikushin/iStock /Getty Images Plus / Getty Images)

This partnership not only enhances Siri but also opens up a significant market for Google, which already powers much of Samsung’s Galaxy AI. With over a billion active users, Apple’s ecosystem represents a lucrative opportunity for Google.

The collaboration is a notable victory for Google, especially as it strives to keep pace with competitors like OpenAI. This comes on the heels of Apple’s 2024 partnership with ChatGPT, which allowed Siri to leverage AI for specific inquiries.

TRUMP JUSTICE DEPARTMENT, GOOGLE SPAR OVER ‘ILLEGAL MONOPOLY,’ REMEDIES IN LANDMARK ANTITRUST CASE

Elon Musk, CEO of Tesla and founder of AI firm xAI, expressed concerns about the partnership on X, stating it grants Google excessive influence over users and the internet. He remarked, “This seems like an unreasonable concentration of power for Google, given that (they) also have Android and Chrome.”

Elon Musk speaks onstage during the Cannes Lions International Festival Of Creativity 2024 on June 19, 2024, in Cannes, France. (Richard Bord/WireImage / Getty Images)

In addition to its stronghold in the Samsung ecosystem, Google commands approximately 70% of the browser market through Chrome. The company also pays Apple billions annually to maintain its status as the default search engine on Safari and Apple devices. This arrangement has faced scrutiny, particularly regarding allegations of Google holding an illegal monopoly in internet search.

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