Apple Experiences Largest Sales Surge in Four Years Driven by Remarkable iPhone Demand
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Apple’s iPhone 17 has emerged as a standout performer during the holiday season, with sales surging nearly 25% for the tech giant. This impressive growth has not gone unnoticed, as CEO Tim Cook described the results as “staggering” in a recent interview with FOX Business.
In the fiscal first quarter, Apple reported a remarkable revenue of $143.8 billion, marking a 19% increase in profit. Cook highlighted that this quarter set records for sales in both North America and China, a significant achievement considering the company’s recent struggles against local competitors in the Chinese market.
NEW APPLE IPHONE 17 GOES ON SALE WORLDWIDE
A woman takes a selfie with iPhones inside the Apple store in Beijing’s Sanlitun area on Sept. 19, 2025. (Reuters/Maxim Shemetov)
Despite the success, Apple continues to face challenges, including a 10% tariff on products shipped from China. Cook noted that these tariff costs aligned closely with the company’s projected expenses of $1.4 billion for the quarter.
On the topic of artificial intelligence, Cook expressed that Apple is “open to acquisitions” and is not limited to a specific company size. Recently, Apple announced its acquisition of Israeli AI audio company Q.ai, which Cook believes will bring significant benefits to the company. He indicated that Apple is actively exploring further opportunities in the market.
In the ongoing AI arms race, where competitors like Microsoft and Meta have reported AI spending increases of 66% and 87%, respectively, Cook confirmed that Apple is also investing heavily in AI, though he refrained from disclosing specific figures.
The iPhone 17 series stands on display at the Apple Store in New York City, on Sept. 19, 2025. (Reuters/Shannon Stapleton)
Amidst these developments, there have been speculations regarding Cook’s future at the helm of Apple. He addressed these rumors by stating, “I love my job, and part of my job is to ensure there is great succession within the company.” He emphasized the importance of preparing for a smooth transition in leadership.
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Additionally, Cook confirmed that Apple’s AI assistant, Siri, will soon be powered by Google’s Gemini, with a launch expected later this year. When questioned about choosing Google over OpenAI in the AI competition, Cook clarified that he views this as a “collaboration” that will serve as the “foundation of our future models.”
Check out what’s clicking on FoxBusiness.com.
Apple’s iPhone 17 has emerged as a standout performer during the holiday season, with sales surging nearly 25% for the tech giant. This impressive growth has not gone unnoticed, as CEO Tim Cook described the results as “staggering” in a recent interview with FOX Business.
In the fiscal first quarter, Apple reported a remarkable revenue of $143.8 billion, marking a 19% increase in profit. Cook highlighted that this quarter set records for sales in both North America and China, a significant achievement considering the company’s recent struggles against local competitors in the Chinese market.
NEW APPLE IPHONE 17 GOES ON SALE WORLDWIDE
A woman takes a selfie with iPhones inside the Apple store in Beijing’s Sanlitun area on Sept. 19, 2025. (Reuters/Maxim Shemetov)
Despite the success, Apple continues to face challenges, including a 10% tariff on products shipped from China. Cook noted that these tariff costs aligned closely with the company’s projected expenses of $1.4 billion for the quarter.
On the topic of artificial intelligence, Cook expressed that Apple is “open to acquisitions” and is not limited to a specific company size. Recently, Apple announced its acquisition of Israeli AI audio company Q.ai, which Cook believes will bring significant benefits to the company. He indicated that Apple is actively exploring further opportunities in the market.
In the ongoing AI arms race, where competitors like Microsoft and Meta have reported AI spending increases of 66% and 87%, respectively, Cook confirmed that Apple is also investing heavily in AI, though he refrained from disclosing specific figures.
The iPhone 17 series stands on display at the Apple Store in New York City, on Sept. 19, 2025. (Reuters/Shannon Stapleton)
Amidst these developments, there have been speculations regarding Cook’s future at the helm of Apple. He addressed these rumors by stating, “I love my job, and part of my job is to ensure there is great succession within the company.” He emphasized the importance of preparing for a smooth transition in leadership.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Additionally, Cook confirmed that Apple’s AI assistant, Siri, will soon be powered by Google’s Gemini, with a launch expected later this year. When questioned about choosing Google over OpenAI in the AI competition, Cook clarified that he views this as a “collaboration” that will serve as the “foundation of our future models.”
