Ashley Madison Transforms: Embracing ‘Discreet Dating’ Over Affairs
Paul Keable, chief strategy officer of Ashley Madison, details the company’s rebrand and new internal data finding the majority of new users are single.
FIRST ON FOX— The controversial online dating service Ashley Madison is undergoing a significant rebranding, moving away from its long-standing focus on infidelity and adultery. Known for its provocative slogan, “Life is short. Have an affair,” the platform is now pivoting towards a more discreet dating approach.
For over two decades, Ashley Madison has been the go-to site for married individuals seeking extramarital relationships. Despite facing criticism for promoting infidelity, the company has thrived. However, recent data reveals a remarkable transformation: 57% of new members are now single.
According to Paul Keable, Ashley Madison’s Chief Strategy Officer, this shift indicates that users are seeking discretion rather than just affairs. “What that told us is that people are coming to our site for a different reason, for discretion,” he explained in an interview with Fox News Digital.
ASHLEY MADISON HONCHO SAYS SCANDALOUS COMPANY THRIVING DESPITE DOCUSERIES SHOWING MISSTEPS
Ashley Madison is moving away from its focus on infidelity and adultery as part of a major rebrand. (Ashley Madison )
The company’s new tagline, “Where Desire Meets Discretion,” reflects this fundamental shift in its business model. Keable noted that the change aligns with a broader cultural trend that values privacy and discretion in dating. “We know people are looking for a range of intimate connections,” he stated.
In today’s social media-driven world, many online daters feel overwhelmed by the pressure to constantly engage. Keable pointed out that over 30% of online daters experience this fatigue, often leading to unsatisfactory outcomes. “People are now coming to Ashley Madison to connect with others for the same reasons, but we are not going to ask you about whether you’re married or not,” he emphasized.
Ashley Madison isn’t just for people seeking to have an extramarital affair anymore. (Ashley Madison)
A recent survey conducted among Ashley Madison members revealed that 49% of respondents seek additional relationships during stressful times, indicating that the platform will still facilitate adultery. Furthermore, 41% of members believe that having multiple partners with diverse positive attributes can help them navigate difficult periods.
Keable acknowledges the criticisms Ashley Madison has faced over the years but maintains that the service fulfills a need. “This shift that we’re taking is a realization that people want to continue to date, they want to connect, but under their own terms,” he said. “Our choice really is less about what we desire. It’s our members telling us what they wanted and why they’re coming to Ashley Madison.”
Ashley Madison has seen a stunning shift over the past few years, as 57% of all new members are actually single.
Keable emphasized that the transition to “discreet dating” is about meeting the expectations of members and providing a space where they can manage their dating lives without external scrutiny. “We’re launching a brand-new marketing campaign called Blessed Are the Discreet, which celebrates those seeking intimate connections on their own terms,” he said. “It’s not about guilt or shame, but rather the idea that ‘my business is mine.’ Until you’re invited in, you’ll have to wait on the outside.”
Paul Keable, chief strategy officer of Ashley Madison, details the company’s rebrand and new internal data finding the majority of new users are single.
FIRST ON FOX— The controversial online dating service Ashley Madison is undergoing a significant rebranding, moving away from its long-standing focus on infidelity and adultery. Known for its provocative slogan, “Life is short. Have an affair,” the platform is now pivoting towards a more discreet dating approach.
For over two decades, Ashley Madison has been the go-to site for married individuals seeking extramarital relationships. Despite facing criticism for promoting infidelity, the company has thrived. However, recent data reveals a remarkable transformation: 57% of new members are now single.
According to Paul Keable, Ashley Madison’s Chief Strategy Officer, this shift indicates that users are seeking discretion rather than just affairs. “What that told us is that people are coming to our site for a different reason, for discretion,” he explained in an interview with Fox News Digital.
ASHLEY MADISON HONCHO SAYS SCANDALOUS COMPANY THRIVING DESPITE DOCUSERIES SHOWING MISSTEPS
Ashley Madison is moving away from its focus on infidelity and adultery as part of a major rebrand. (Ashley Madison )
The company’s new tagline, “Where Desire Meets Discretion,” reflects this fundamental shift in its business model. Keable noted that the change aligns with a broader cultural trend that values privacy and discretion in dating. “We know people are looking for a range of intimate connections,” he stated.
In today’s social media-driven world, many online daters feel overwhelmed by the pressure to constantly engage. Keable pointed out that over 30% of online daters experience this fatigue, often leading to unsatisfactory outcomes. “People are now coming to Ashley Madison to connect with others for the same reasons, but we are not going to ask you about whether you’re married or not,” he emphasized.
Ashley Madison isn’t just for people seeking to have an extramarital affair anymore. (Ashley Madison)
A recent survey conducted among Ashley Madison members revealed that 49% of respondents seek additional relationships during stressful times, indicating that the platform will still facilitate adultery. Furthermore, 41% of members believe that having multiple partners with diverse positive attributes can help them navigate difficult periods.
Keable acknowledges the criticisms Ashley Madison has faced over the years but maintains that the service fulfills a need. “This shift that we’re taking is a realization that people want to continue to date, they want to connect, but under their own terms,” he said. “Our choice really is less about what we desire. It’s our members telling us what they wanted and why they’re coming to Ashley Madison.”
Ashley Madison has seen a stunning shift over the past few years, as 57% of all new members are actually single.
Keable emphasized that the transition to “discreet dating” is about meeting the expectations of members and providing a space where they can manage their dating lives without external scrutiny. “We’re launching a brand-new marketing campaign called Blessed Are the Discreet, which celebrates those seeking intimate connections on their own terms,” he said. “It’s not about guilt or shame, but rather the idea that ‘my business is mine.’ Until you’re invited in, you’ll have to wait on the outside.”
