Baldwin Group Expands Portfolio with Acquisition of Illinois-Based Obie

Florida-based global insurance broker The Baldwin Group has announced a significant milestone in its growth strategy: the acquisition of Creisoft, Inc. and its subsidiaries, collectively known as Obie. This Chicago-based embedded insurance distribution business specializes in providing tailored insurance solutions for landlords and real estate investors.

Obie has established itself as a key player in the real estate sector, serving investors through various distribution channels. These include direct-to-investor digital experiences, which streamline the insurance purchasing process, as well as integrated partner platforms that enhance accessibility and convenience for users.

This strategic partnership between Baldwin and Obie is set to expand access to embedded insurance distribution capabilities for MSI, Baldwin’s managing general agent (MGA). By integrating Obie’s innovative solutions, Baldwin aims to strengthen its offerings in the rapidly growing real estate investor market, which has seen increased demand for specialized insurance products.

Topics
Mergers & Acquisitions
Illinois

Florida-based global insurance broker The Baldwin Group has announced a significant milestone in its growth strategy: the acquisition of Creisoft, Inc. and its subsidiaries, collectively known as Obie. This Chicago-based embedded insurance distribution business specializes in providing tailored insurance solutions for landlords and real estate investors.

Obie has established itself as a key player in the real estate sector, serving investors through various distribution channels. These include direct-to-investor digital experiences, which streamline the insurance purchasing process, as well as integrated partner platforms that enhance accessibility and convenience for users.

This strategic partnership between Baldwin and Obie is set to expand access to embedded insurance distribution capabilities for MSI, Baldwin’s managing general agent (MGA). By integrating Obie’s innovative solutions, Baldwin aims to strengthen its offerings in the rapidly growing real estate investor market, which has seen increased demand for specialized insurance products.

Topics
Mergers & Acquisitions
Illinois