BODYARMOR Named Official Sports Drink for NCAA March Madness 2026

It’s that exciting time of year in college basketball, as BODYARMOR Sports Drink makes its much-anticipated return to the court. After a seven-year hiatus, BODYARMOR has been named the official sports drink of the NCAA, starting with the 2026 March Madness tournament.

In line with this comeback, BODYARMOR is refreshing its “Choose Better” campaign, featuring LSU senior guard Flau’Jae Johnson, who aims to secure her second career title this March, alongside two-time NCAA men’s basketball champion and New York Knicks star guard Jalen Brunson.

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Jalen Brunson dribbles basketball in a partnership with BODYARMOR ahead of March Madness. (BODYARMOR / Fox News)

“For me, a couple of my career highlights happened during March Madness, so I think it’s a really unique spot for us,” Brunson shared with FOX Business regarding his partnership with BODYARMOR. “Most importantly, the best thing about BODYARMOR and my favorite part is our ‘Choose Better’ campaign. For us, it’s always about choosing better when it comes to hydration and everything that you do.”

Launched in April 2025, the “Choose Better” campaign encourages all athletes—not just those participating in March Madness—to make intentional changes for self-improvement every day. Brunson emphasizes the importance of hydration, stating, “Most importantly, it starts with hydration. I think no matter what, when you’re hydrated, your muscles and body feel good. Obviously, you need nutrition as well. That’s how you replenish throughout the game, through hydration. So, that’s how I choose better.”

During this year’s March Madness tournament, BODYARMOR products—including towels, sports bottles, and coolers—will be prominently featured on the court for all participating NCAA teams. Additionally, BODYARMOR branding will be visible throughout broadcasts, digital platforms, and in-arena signage during games.

BODYARMOR is returning to college basketball as the official sports drink of the NCAA, starting with the 2026 March Madness tournament. (BODYARMOR / Fox News)

“The NCAA is home to the most exciting championships in college sports, starting with March Madness,” stated Tom Gargiulo, chief marketing officer at BODYARMOR. “As the Official Sports Drink of the NCAA, BODYARMOR is at the center of the biggest stage in college basketball.”

In addition to Brunson and Johnson, BODYARMOR has partnered with over 20 NIL athletes from colleges and universities nationwide to create engaging digital and social media content. This collaboration includes NFL stars Joe Burrow and CeeDee Lamb, showcasing a strong lineup of superstar partners.

Brunson reflected on his time during March Madness with Villanova, calling it “one of the most intense times in my life.” His commitment to “choosing better” is evident as he aims to help others achieve their championship dreams.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

It’s that exciting time of year in college basketball, as BODYARMOR Sports Drink makes its much-anticipated return to the court. After a seven-year hiatus, BODYARMOR has been named the official sports drink of the NCAA, starting with the 2026 March Madness tournament.

In line with this comeback, BODYARMOR is refreshing its “Choose Better” campaign, featuring LSU senior guard Flau’Jae Johnson, who aims to secure her second career title this March, alongside two-time NCAA men’s basketball champion and New York Knicks star guard Jalen Brunson.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Jalen Brunson dribbles basketball in a partnership with BODYARMOR ahead of March Madness. (BODYARMOR / Fox News)

“For me, a couple of my career highlights happened during March Madness, so I think it’s a really unique spot for us,” Brunson shared with FOX Business regarding his partnership with BODYARMOR. “Most importantly, the best thing about BODYARMOR and my favorite part is our ‘Choose Better’ campaign. For us, it’s always about choosing better when it comes to hydration and everything that you do.”

Launched in April 2025, the “Choose Better” campaign encourages all athletes—not just those participating in March Madness—to make intentional changes for self-improvement every day. Brunson emphasizes the importance of hydration, stating, “Most importantly, it starts with hydration. I think no matter what, when you’re hydrated, your muscles and body feel good. Obviously, you need nutrition as well. That’s how you replenish throughout the game, through hydration. So, that’s how I choose better.”

During this year’s March Madness tournament, BODYARMOR products—including towels, sports bottles, and coolers—will be prominently featured on the court for all participating NCAA teams. Additionally, BODYARMOR branding will be visible throughout broadcasts, digital platforms, and in-arena signage during games.

BODYARMOR is returning to college basketball as the official sports drink of the NCAA, starting with the 2026 March Madness tournament. (BODYARMOR / Fox News)

“The NCAA is home to the most exciting championships in college sports, starting with March Madness,” stated Tom Gargiulo, chief marketing officer at BODYARMOR. “As the Official Sports Drink of the NCAA, BODYARMOR is at the center of the biggest stage in college basketball.”

In addition to Brunson and Johnson, BODYARMOR has partnered with over 20 NIL athletes from colleges and universities nationwide to create engaging digital and social media content. This collaboration includes NFL stars Joe Burrow and CeeDee Lamb, showcasing a strong lineup of superstar partners.

Brunson reflected on his time during March Madness with Villanova, calling it “one of the most intense times in my life.” His commitment to “choosing better” is evident as he aims to help others achieve their championship dreams.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.