Christian Gaming Creator Calls for Congressional Action on Google and TikTok Policies
A TruPlay Games video describes the company’s effort to create family-friendly entertainment rooted in Christian values. Credit: TruPlay Games via YouTube
A Christian gaming creator is calling on Congress to investigate advertising policies at Google and TikTok. This plea comes after TruPlay Games reported that its ads were repeatedly rejected, despite being designed for general audiences and family-friendly content.
The American Center for Law and Justice (ACLJ) announced on Wednesday that it had sent a letter to Congress on behalf of TruPlay Games, urging an examination of how these platforms enforce their advertising rules.
Since 2023, TruPlay has faced numerous ad rejections, including for campaigns that were not targeted based on religious beliefs. “This is repeated behavior in the dozens,” said TruPlay CEO Brent Dusing in an interview with FOX Business. “We would get rejections multiple times a week.”
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TruPlay says its mission is to develop a “beautiful, fun, world-class entertainment platform which invites children into a world of hope and God’s truth.” (iStock / iStock)
TruPlay Games specializes in creating Bible-based video games for children and families, with titles like “King David’s Battles” and “Chirp Song: Words of Praise.” Dusing emphasized that the company aims to provide families with a faith-based alternative in children’s entertainment, focusing on Christian values and biblical narratives.
TruPlay began advertising on Google in 2023 and on TikTok in January 2024. Dusing noted that restrictions from Google started about a month after they began advertising, while TikTok’s rejections intensified in 2025.
In its letter, the ACLJ pointed out that TruPlay’s ads were rejected under Google’s policy regarding “religious belief in personalized advertising,” even though the ads targeted broad audiences like parents and mobile game users, rather than specific religious groups.
Despite modifying ad language multiple times to comply with platform rules—removing terms like “Christian” and “Bible”—TruPlay’s ads continued to face rejection.
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In this graphic provided by TruPlay games, the company offered changes to their campaign wording for Google policies. (Courtesy of TruPlay Games)
Examples of rejected ads include those originally titled “Christian Games for Kids” and “Safe Bible Games for Kids,” which were later revised but still flagged. “Our ads were targeted to general audiences—families and parents—not to users based on religious belief,” Dusing reiterated.
The impact of losing access to Google and TikTok advertising has been “devastating” for TruPlay. Dusing highlighted that these platforms account for a significant portion of the digital advertising market for consumer-facing businesses. “When you lose those platforms, you lose a massive ability to reach your potential audience,” he explained.
In contrast, TruPlay has successfully advertised on Meta platforms, including Facebook and Instagram, as well as on X, without facing similar challenges.
A selection of TruPlay ads, including one featuring Riley Gaines, banned by TikTok admins. (Courtesy of TruPlay Games)
According to the ACLJ, TikTok has taken similar actions, permanently suspending TruPlay’s advertising account due to what the platform described as “repeated violations.” One instance cited involved an ad that included the word “church,” while another was rejected because preview images in Apple’s App Store depicted a cartoon version of Jesus.
In a statement to FOX Business, the ACLJ mentioned that they have yet to receive a response from Congress regarding their concerns.
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In a blog post published Wednesday, ACLJ Senior Associate Counsel Nathan Moelker called for Congress to hold hearings to review whether current advertising policies discriminate against faith-based businesses.
The ACLJ also raised broader concerns about how Big Tech applies content and advertising rules, referencing a recent letter from FCC Chair Brendan Carr that questioned Google’s removal of the Great American Family network from YouTube TV.
Dusing pointed to automated content moderation systems as a key issue, stating, “These decisions aren’t being made by a person on the phone—they’re being made by automated systems.”
In response to these claims, a Google spokesperson stated, “Ads containing religious content are allowed to run on our platforms. Our policies prohibit targeting people based on their sensitive information, including their religious affiliations, and these are applied consistently regardless of their beliefs.” Google also noted that TruPlay’s ads had run as recently as November, including those with religious terminology.
As of now, TikTok has not responded to inquiries regarding the ACLJ’s claims or the enforcement of their advertising policies concerning religious content.
A TruPlay Games video describes the company’s effort to create family-friendly entertainment rooted in Christian values. Credit: TruPlay Games via YouTube
A Christian gaming creator is calling on Congress to investigate advertising policies at Google and TikTok. This plea comes after TruPlay Games reported that its ads were repeatedly rejected, despite being designed for general audiences and family-friendly content.
The American Center for Law and Justice (ACLJ) announced on Wednesday that it had sent a letter to Congress on behalf of TruPlay Games, urging an examination of how these platforms enforce their advertising rules.
Since 2023, TruPlay has faced numerous ad rejections, including for campaigns that were not targeted based on religious beliefs. “This is repeated behavior in the dozens,” said TruPlay CEO Brent Dusing in an interview with FOX Business. “We would get rejections multiple times a week.”
TEXT WITH JESUS APP DRAWS THOUSANDS AS CREATOR SAYS AI CAN HELP PEOPLE EXPLORE SCRIPTURE
TruPlay says its mission is to develop a “beautiful, fun, world-class entertainment platform which invites children into a world of hope and God’s truth.” (iStock / iStock)
TruPlay Games specializes in creating Bible-based video games for children and families, with titles like “King David’s Battles” and “Chirp Song: Words of Praise.” Dusing emphasized that the company aims to provide families with a faith-based alternative in children’s entertainment, focusing on Christian values and biblical narratives.
TruPlay began advertising on Google in 2023 and on TikTok in January 2024. Dusing noted that restrictions from Google started about a month after they began advertising, while TikTok’s rejections intensified in 2025.
In its letter, the ACLJ pointed out that TruPlay’s ads were rejected under Google’s policy regarding “religious belief in personalized advertising,” even though the ads targeted broad audiences like parents and mobile game users, rather than specific religious groups.
Despite modifying ad language multiple times to comply with platform rules—removing terms like “Christian” and “Bible”—TruPlay’s ads continued to face rejection.
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In this graphic provided by TruPlay games, the company offered changes to their campaign wording for Google policies. (Courtesy of TruPlay Games)
Examples of rejected ads include those originally titled “Christian Games for Kids” and “Safe Bible Games for Kids,” which were later revised but still flagged. “Our ads were targeted to general audiences—families and parents—not to users based on religious belief,” Dusing reiterated.
The impact of losing access to Google and TikTok advertising has been “devastating” for TruPlay. Dusing highlighted that these platforms account for a significant portion of the digital advertising market for consumer-facing businesses. “When you lose those platforms, you lose a massive ability to reach your potential audience,” he explained.
In contrast, TruPlay has successfully advertised on Meta platforms, including Facebook and Instagram, as well as on X, without facing similar challenges.
A selection of TruPlay ads, including one featuring Riley Gaines, banned by TikTok admins. (Courtesy of TruPlay Games)
According to the ACLJ, TikTok has taken similar actions, permanently suspending TruPlay’s advertising account due to what the platform described as “repeated violations.” One instance cited involved an ad that included the word “church,” while another was rejected because preview images in Apple’s App Store depicted a cartoon version of Jesus.
In a statement to FOX Business, the ACLJ mentioned that they have yet to receive a response from Congress regarding their concerns.
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In a blog post published Wednesday, ACLJ Senior Associate Counsel Nathan Moelker called for Congress to hold hearings to review whether current advertising policies discriminate against faith-based businesses.
The ACLJ also raised broader concerns about how Big Tech applies content and advertising rules, referencing a recent letter from FCC Chair Brendan Carr that questioned Google’s removal of the Great American Family network from YouTube TV.
Dusing pointed to automated content moderation systems as a key issue, stating, “These decisions aren’t being made by a person on the phone—they’re being made by automated systems.”
In response to these claims, a Google spokesperson stated, “Ads containing religious content are allowed to run on our platforms. Our policies prohibit targeting people based on their sensitive information, including their religious affiliations, and these are applied consistently regardless of their beliefs.” Google also noted that TruPlay’s ads had run as recently as November, including those with religious terminology.
As of now, TikTok has not responded to inquiries regarding the ACLJ’s claims or the enforcement of their advertising policies concerning religious content.
