Costco Introduces New Nationwide Hiyo Tonic Variety Pack

As consumers embrace Dry January and reduce their alcohol consumption, Costco is stepping up its game by introducing a new tonic variety pack. This launch is part of the retailer’s nationwide expansion of non-alcoholic cocktail offerings.

For a limited time, the social tonic brand Hiyo is rolling out a Costco-exclusive 3-flavor variety pack, now available at warehouse locations across the country. This exciting new addition is called the Sunset Party Pack, featuring an 18-count variety set priced at $34.04. According to Hiyo, the pack includes three of its top-selling flavors: blackberry lemon, passion fruit tangerine, and peach mango.

“Hiyo has landed on the floors of Costco warehouses nationwide,” the company announced, highlighting the significance of this partnership.

COSTCO QUIETLY BOOSTS GAS REWARDS FOR BRANDED CREDIT CARD HOLDERS TO 5% CASH BACK

A person holds up a 3-flavor variety package of Hiyo non-alcoholic tonics. (Hiyo / Fox News)

“To celebrate this mega-milestone, we’re debuting something extra special in their stores: our sunset party pack, a brand new 18-pack built for gatherings, golden hours, and a whole lot of good times,” the company stated.

The drinks are crafted with ingredients believed to support stress management and mental performance, including ashwagandha, lion’s mane, and L-theanine, and each contains just 30 calories.

COSTCO TO OPEN NEW WAREHOUSE UNDER AFFORDABLE HOUSING DEVELOPMENT IN SOUTH LOS ANGELES

A shopper browses in the aisles of a Costco warehouse in Brooklyn, New York, U.S., on Wednesday, July 25, 2012. (Victor J. Blue/Bloomberg via Getty Images / Getty Images)

The co-founder of Hiyo, George Youmans, mentioned last week that the products will be available for a limited time, describing the new variety package as a “test run.” He expressed hope that the test run would perform well, leading to the product becoming a regular item. “Hopefully this test run will perform well, and we’ll become an everyday item, but for now, go get our Costco-exclusive Sunset Party Pack (18pk) while you still can at your local Costco,” Youmans shared on social media.

A Costco store in Vallejo, California, US, on Thursday, May 29, 2025.  (David Paul Morris/Bloomberg / Getty Images)

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Previously, Hiyo launched its products in select Costco stores, primarily in California and Colorado, last August with a 4-flavor Classic Pack priced at $25.99. This pack included flavors such as blackberry lemon, peach mango, strawberry guava, and watermelon lime.

The nonalcoholic drinks market, particularly nonalcoholic cocktails, spirits, and beers, has seen a significant surge recently. The alternative spirits segment is projected to nearly double from 2023 to 2033, reaching approximately $706 million, according to Allied Market Research.

Furthermore, the global nonalcoholic beverage market was valued at approximately $1.3 billion in 2024 and is expected to reach $5 billion by 2035, as reported by WiseGuy.

As consumers embrace Dry January and reduce their alcohol consumption, Costco is stepping up its game by introducing a new tonic variety pack. This launch is part of the retailer’s nationwide expansion of non-alcoholic cocktail offerings.

For a limited time, the social tonic brand Hiyo is rolling out a Costco-exclusive 3-flavor variety pack, now available at warehouse locations across the country. This exciting new addition is called the Sunset Party Pack, featuring an 18-count variety set priced at $34.04. According to Hiyo, the pack includes three of its top-selling flavors: blackberry lemon, passion fruit tangerine, and peach mango.

“Hiyo has landed on the floors of Costco warehouses nationwide,” the company announced, highlighting the significance of this partnership.

COSTCO QUIETLY BOOSTS GAS REWARDS FOR BRANDED CREDIT CARD HOLDERS TO 5% CASH BACK

A person holds up a 3-flavor variety package of Hiyo non-alcoholic tonics. (Hiyo / Fox News)

“To celebrate this mega-milestone, we’re debuting something extra special in their stores: our sunset party pack, a brand new 18-pack built for gatherings, golden hours, and a whole lot of good times,” the company stated.

The drinks are crafted with ingredients believed to support stress management and mental performance, including ashwagandha, lion’s mane, and L-theanine, and each contains just 30 calories.

COSTCO TO OPEN NEW WAREHOUSE UNDER AFFORDABLE HOUSING DEVELOPMENT IN SOUTH LOS ANGELES

A shopper browses in the aisles of a Costco warehouse in Brooklyn, New York, U.S., on Wednesday, July 25, 2012. (Victor J. Blue/Bloomberg via Getty Images / Getty Images)

The co-founder of Hiyo, George Youmans, mentioned last week that the products will be available for a limited time, describing the new variety package as a “test run.” He expressed hope that the test run would perform well, leading to the product becoming a regular item. “Hopefully this test run will perform well, and we’ll become an everyday item, but for now, go get our Costco-exclusive Sunset Party Pack (18pk) while you still can at your local Costco,” Youmans shared on social media.

A Costco store in Vallejo, California, US, on Thursday, May 29, 2025.  (David Paul Morris/Bloomberg / Getty Images)

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Previously, Hiyo launched its products in select Costco stores, primarily in California and Colorado, last August with a 4-flavor Classic Pack priced at $25.99. This pack included flavors such as blackberry lemon, peach mango, strawberry guava, and watermelon lime.

The nonalcoholic drinks market, particularly nonalcoholic cocktails, spirits, and beers, has seen a significant surge recently. The alternative spirits segment is projected to nearly double from 2023 to 2033, reaching approximately $706 million, according to Allied Market Research.

Furthermore, the global nonalcoholic beverage market was valued at approximately $1.3 billion in 2024 and is expected to reach $5 billion by 2035, as reported by WiseGuy.