Enjoy the $2.50 Patriot Milkshake Special at Steak ‘n Shake This January
Steak ‘n Shake COO Daniel Edwards joins ‘Fox & Friends’ to discuss the company making the switch from frying in vegetable oil to beef tallow.
Steak ’n Shake is celebrating America’s upcoming 250th anniversary with a special promotion: a $2.50 “Patriot Milkshake” available throughout January. This initiative was announced via a post on the company’s X account, highlighting their commitment to honoring this significant milestone.
In their post, Steak ’n Shake stated, “Steak n Shake is getting a head start on America’s 250th anniversary of its founding.” This promotion comes at a time when various fast food chains are adopting diverse strategies in response to pricing pressures. While some chains are focusing on discounts, others are closing locations or cautioning against over-reliance on promotions to attract customers.
The Patriot Milkshake will be available for $2.50 “all January,” according to the company. This limited-time offer aims to engage customers while celebrating a pivotal moment in American history.
A Steak ’n Shake milkshake topped with red, white and blue sprinkles and an American flag is shown inside one of the chain’s restaurants. The company is offering a $2.50 “Patriot Milkshake” throughout January, according to a post from its X account. (@SteaknShake via X)
While the company has not disclosed further details about the milkshake, a promotional image reveals it features patriotic red, white, and blue sprinkles, along with a small American flag adorning the top. For comparison, a regular vanilla shake is priced at $4.99 on Steak ’n Shake’s ordering platform.
The company has yet to clarify whether the Patriot Milkshake matches the size or ingredients of its standard shakes.
THIS FAST-GROWING CHAIN SAYS ‘NO DISCOUNTS’ – AND IT’S PAYING OFF
A screenshot from Steak ’n Shake’s online ordering platform shows a regular vanilla shake listed at $4.99, with a kid’s size priced at $3.29. (Steak ‘n Shake)
As fast food prices continue to rise, some chains have opted to scale back operations. Jack in the Box, for instance, has closed 72 locations as part of a broader turnaround strategy, with plans to shut down 150 to 200 underperforming restaurants by 2026. This includes an anticipated closure of 80 to 120 locations by the end of this year, as previously reported by FOX Business.
Jack in the Box has cited several challenges, including a decline in customer traffic, rising beef prices, and high debt levels, resulting in a net loss of $80.7 million for the fiscal year ending in September.
In contrast, other restaurant operators have voiced concerns about heavy discounting. Cava co-founder and CEO Brett Schulman told FOX Business that relying on promotions can lead to a “short-term trap,” emphasizing that “You can’t discount your way to prosperity.”
Steak ’n Shake has positioned its $2.50 milkshake as a celebration of the nation’s upcoming semiquincentennial, rather than a shift in pricing strategy.
Biglari Holdings, the parent company of Steak ‘n Shake, has not yet responded to inquiries from FOX Business regarding the details of the Patriot Milkshake promotion.
Steak ‘n Shake COO Daniel Edwards joins ‘Fox & Friends’ to discuss the company making the switch from frying in vegetable oil to beef tallow.
Steak ’n Shake is celebrating America’s upcoming 250th anniversary with a special promotion: a $2.50 “Patriot Milkshake” available throughout January. This initiative was announced via a post on the company’s X account, highlighting their commitment to honoring this significant milestone.
In their post, Steak ’n Shake stated, “Steak n Shake is getting a head start on America’s 250th anniversary of its founding.” This promotion comes at a time when various fast food chains are adopting diverse strategies in response to pricing pressures. While some chains are focusing on discounts, others are closing locations or cautioning against over-reliance on promotions to attract customers.
The Patriot Milkshake will be available for $2.50 “all January,” according to the company. This limited-time offer aims to engage customers while celebrating a pivotal moment in American history.
A Steak ’n Shake milkshake topped with red, white and blue sprinkles and an American flag is shown inside one of the chain’s restaurants. The company is offering a $2.50 “Patriot Milkshake” throughout January, according to a post from its X account. (@SteaknShake via X)
While the company has not disclosed further details about the milkshake, a promotional image reveals it features patriotic red, white, and blue sprinkles, along with a small American flag adorning the top. For comparison, a regular vanilla shake is priced at $4.99 on Steak ’n Shake’s ordering platform.
The company has yet to clarify whether the Patriot Milkshake matches the size or ingredients of its standard shakes.
THIS FAST-GROWING CHAIN SAYS ‘NO DISCOUNTS’ – AND IT’S PAYING OFF
A screenshot from Steak ’n Shake’s online ordering platform shows a regular vanilla shake listed at $4.99, with a kid’s size priced at $3.29. (Steak ‘n Shake)
As fast food prices continue to rise, some chains have opted to scale back operations. Jack in the Box, for instance, has closed 72 locations as part of a broader turnaround strategy, with plans to shut down 150 to 200 underperforming restaurants by 2026. This includes an anticipated closure of 80 to 120 locations by the end of this year, as previously reported by FOX Business.
Jack in the Box has cited several challenges, including a decline in customer traffic, rising beef prices, and high debt levels, resulting in a net loss of $80.7 million for the fiscal year ending in September.
In contrast, other restaurant operators have voiced concerns about heavy discounting. Cava co-founder and CEO Brett Schulman told FOX Business that relying on promotions can lead to a “short-term trap,” emphasizing that “You can’t discount your way to prosperity.”
Steak ’n Shake has positioned its $2.50 milkshake as a celebration of the nation’s upcoming semiquincentennial, rather than a shift in pricing strategy.
Biglari Holdings, the parent company of Steak ‘n Shake, has not yet responded to inquiries from FOX Business regarding the details of the Patriot Milkshake promotion.
