Fanatics Unveils Global Studio for High-Quality Sports Entertainment

Fanatics and OBB Media have announced a groundbreaking joint venture aimed at establishing the premier global studio for sports entertainment.

Introducing Fanatics Studios, a new entertainment studio dedicated to the independent creation, financing, production, and distribution of top-tier content that lies at the intersection of sports and culture. This innovative studio is set to leverage industry-leading capabilities, resources, and relationships, merging Fanatics’ extensive reach in the sports world with a proven history of culturally significant, award-winning storytelling that has amassed billions of views.

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(L-R) Fanatic CEO Michael Rubin, Tom Brady, and Travis Scott onstage at Fanatics Fest NYC 2025 at Javits Center on June 20, 2025 in New York City. (Slaven Vlasic/Getty Images / Getty Images)

In the coming year, Fanatics Studios plans to unveil exclusive behind-the-scenes content showcasing Tom Brady’s journey to play flag football in the Olympics. Additionally, the studio will produce a docuseries for the World Baseball Classic, oversee the production of the ESPYs, and expand its offerings of WWE content.

“I’m incredibly excited about launching Fanatics Studios and adding an important content and media business to our growing sports platform that also supports all of our existing businesses,” stated Fanatics CEO Michael Rubin. “We could not have dreamed up a better partner in Michael Ratner and the team at OBB. Together, we will continue to enhance the fan experience by creating content that brings fans closer than ever to the teams, players, and cultural moments they love.”

A view of the venue during Fanatics Fest NYC 2025 at Javits Center on June 20, 2025. (Dave Kotinsky/Getty Images for Fanatics / Getty Images)

“Sports and pop culture are converging at the heart of the global entertainment landscape, and we’re building Fanatics Studios to redefine what is possible at that intersection,” remarked Fanatics Studios CEO Michael D. Ratner.

“At OBB, our mission has always been to collaborate with the most ambitious partners, and Fanatics is undeniably that — a powerhouse respected by athletes, leagues, organizations, and fans alike. I can think of no better partner to supercharge the next phase of growth in our sports business, and I look forward to working with Michael Rubin and the entire Fanatics team to build a best-in-class studio for the future of sports entertainment.”

Additionally, Fanatics Studios has partnered with the Los Angeles Olympics to produce the official Olympic film.

The Olympics HQ, left, Interstate 5, right (Reuters / Reuters)

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Moreover, Fanatics and OBB have recently forged a 10-year partnership to co-produce Fanatics Fest, the world’s leading fan festival, set to return to the Javits Center in New York from July 16-19.

Fanatics and OBB Media have announced a groundbreaking joint venture aimed at establishing the premier global studio for sports entertainment.

Introducing Fanatics Studios, a new entertainment studio dedicated to the independent creation, financing, production, and distribution of top-tier content that lies at the intersection of sports and culture. This innovative studio is set to leverage industry-leading capabilities, resources, and relationships, merging Fanatics’ extensive reach in the sports world with a proven history of culturally significant, award-winning storytelling that has amassed billions of views.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

(L-R) Fanatic CEO Michael Rubin, Tom Brady, and Travis Scott onstage at Fanatics Fest NYC 2025 at Javits Center on June 20, 2025 in New York City. (Slaven Vlasic/Getty Images / Getty Images)

In the coming year, Fanatics Studios plans to unveil exclusive behind-the-scenes content showcasing Tom Brady’s journey to play flag football in the Olympics. Additionally, the studio will produce a docuseries for the World Baseball Classic, oversee the production of the ESPYs, and expand its offerings of WWE content.

“I’m incredibly excited about launching Fanatics Studios and adding an important content and media business to our growing sports platform that also supports all of our existing businesses,” stated Fanatics CEO Michael Rubin. “We could not have dreamed up a better partner in Michael Ratner and the team at OBB. Together, we will continue to enhance the fan experience by creating content that brings fans closer than ever to the teams, players, and cultural moments they love.”

A view of the venue during Fanatics Fest NYC 2025 at Javits Center on June 20, 2025. (Dave Kotinsky/Getty Images for Fanatics / Getty Images)

“Sports and pop culture are converging at the heart of the global entertainment landscape, and we’re building Fanatics Studios to redefine what is possible at that intersection,” remarked Fanatics Studios CEO Michael D. Ratner.

“At OBB, our mission has always been to collaborate with the most ambitious partners, and Fanatics is undeniably that — a powerhouse respected by athletes, leagues, organizations, and fans alike. I can think of no better partner to supercharge the next phase of growth in our sports business, and I look forward to working with Michael Rubin and the entire Fanatics team to build a best-in-class studio for the future of sports entertainment.”

Additionally, Fanatics Studios has partnered with the Los Angeles Olympics to produce the official Olympic film.

The Olympics HQ, left, Interstate 5, right (Reuters / Reuters)

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Moreover, Fanatics and OBB have recently forged a 10-year partnership to co-produce Fanatics Fest, the world’s leading fan festival, set to return to the Javits Center in New York from July 16-19.