Ford Reduces F-150 Lightning Production, Prioritizes Hybrid Vehicle Development
Ford CEO Jim Farley updates consumers on the state of the company on ‘Kudlow.’
Ford CEO Jim Farley recently announced a significant shift in the company’s strategy, revealing plans to cut production of the electric F-150 Lightning. Instead, Ford will focus its investments on hybrid vehicles and more affordable electric options.
This announcement came on a Monday, with the Detroit automaker stating it would incur a $19.5 billion charge related to its EV assets and product roadmap. The financial implications of this decision are expected to result in approximately $5.5 billion in cash effects, primarily impacting the company in 2026 and 2027.
During his appearance on FOX Business Network’s “Kudlow,” Farley emphasized that this strategic pivot would enable Ford to unlock greater potential for growth. He stated, “We think this is a better play for our company and for our shareholders.”
Farley elaborated on the decision, saying, “Rather than spend billions more on these large EVs that we had planned that have no path to profitability, we’re going to pour our investments into higher margin areas — more American-built trucks, more American-built vans, hybrids across our lineup, and even affordable EVs built in Kentucky. And we’re going to go into the energy storage business in the Midwest, making our country stronger.”
FORD CEO HAILS TRUMP FUEL STANDARDS RESET AS A ‘VICTORY’ FOR AFFORDABILITY AND COMMON SENSE
Ford is planning to stop production of the current generation F-150 Lightning, while refocusing on hybrids and reworking its long-term EV plans. (Nic Antaya/Bloomberg via Getty Images)
“Everyone knows the F-150 is the best-selling vehicle in our country for decades, and Larry, the hybrid is now 30% of our mix,” Farley noted. He added, “It’s not just because you can tow or get better gas mileage; it’s also because you can power your house with your F-150 hybrid or a job site. These hybrids are more than just economical now, and they’ve been more popular than we ever expected.”
SEE INSIDE FORD’S NEW WORLD HEADQUARTERS, WHERE INNOVATION MEETS DESIGN
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 13.65 | -0.11 | -0.80% |
Farley indicated that Ford has observed a surge in demand for hybrids, prompting the company to adjust its strategy to better align with consumer preferences. “Last month, our sales were flat. Our hybrids were up 30%, and now we’re going to have hybrids across our range. Instead of investing that money in very large EVs that won’t be profitable, we’re going to give Americans more affordable vehicles built here in America that are going to save people money,” he explained.
MIKE ROWE, FORD CEO WARN AMERICA’S MANUFACTURING CRISIS IS AT A BREAKING POINT AS CHINA SURGES AHEAD
Ford CEO Jim Farley said the strategic shift will better serve the company and its shareholders by serving consumers’ preferences. (Emily Elconin/Bloomberg via Getty Images)
While Ford is discontinuing the current generation of the F-150 Lightning this year, the company has plans to transition its next-generation F-150 Lightning to an extended-range electric vehicle architecture (EREV). This new design is projected to offer over 700 miles of range.
Ford has confirmed that the F-150 Lightning EREV will be manufactured at its Rouge Electric Vehicle Center in Dearborn, with further details regarding the vehicle and its launch timing to be announced in the future.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Looking ahead, Ford anticipates that by 2030, around 50% of its global volume will consist of hybrids, extended-range EVs, and fully electric vehicles, a significant increase from the 17% projected for 2025.
Ford CEO Jim Farley updates consumers on the state of the company on ‘Kudlow.’
Ford CEO Jim Farley recently announced a significant shift in the company’s strategy, revealing plans to cut production of the electric F-150 Lightning. Instead, Ford will focus its investments on hybrid vehicles and more affordable electric options.
This announcement came on a Monday, with the Detroit automaker stating it would incur a $19.5 billion charge related to its EV assets and product roadmap. The financial implications of this decision are expected to result in approximately $5.5 billion in cash effects, primarily impacting the company in 2026 and 2027.
During his appearance on FOX Business Network’s “Kudlow,” Farley emphasized that this strategic pivot would enable Ford to unlock greater potential for growth. He stated, “We think this is a better play for our company and for our shareholders.”
Farley elaborated on the decision, saying, “Rather than spend billions more on these large EVs that we had planned that have no path to profitability, we’re going to pour our investments into higher margin areas — more American-built trucks, more American-built vans, hybrids across our lineup, and even affordable EVs built in Kentucky. And we’re going to go into the energy storage business in the Midwest, making our country stronger.”
FORD CEO HAILS TRUMP FUEL STANDARDS RESET AS A ‘VICTORY’ FOR AFFORDABILITY AND COMMON SENSE
Ford is planning to stop production of the current generation F-150 Lightning, while refocusing on hybrids and reworking its long-term EV plans. (Nic Antaya/Bloomberg via Getty Images)
“Everyone knows the F-150 is the best-selling vehicle in our country for decades, and Larry, the hybrid is now 30% of our mix,” Farley noted. He added, “It’s not just because you can tow or get better gas mileage; it’s also because you can power your house with your F-150 hybrid or a job site. These hybrids are more than just economical now, and they’ve been more popular than we ever expected.”
SEE INSIDE FORD’S NEW WORLD HEADQUARTERS, WHERE INNOVATION MEETS DESIGN
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 13.65 | -0.11 | -0.80% |
Farley indicated that Ford has observed a surge in demand for hybrids, prompting the company to adjust its strategy to better align with consumer preferences. “Last month, our sales were flat. Our hybrids were up 30%, and now we’re going to have hybrids across our range. Instead of investing that money in very large EVs that won’t be profitable, we’re going to give Americans more affordable vehicles built here in America that are going to save people money,” he explained.
MIKE ROWE, FORD CEO WARN AMERICA’S MANUFACTURING CRISIS IS AT A BREAKING POINT AS CHINA SURGES AHEAD
Ford CEO Jim Farley said the strategic shift will better serve the company and its shareholders by serving consumers’ preferences. (Emily Elconin/Bloomberg via Getty Images)
While Ford is discontinuing the current generation of the F-150 Lightning this year, the company has plans to transition its next-generation F-150 Lightning to an extended-range electric vehicle architecture (EREV). This new design is projected to offer over 700 miles of range.
Ford has confirmed that the F-150 Lightning EREV will be manufactured at its Rouge Electric Vehicle Center in Dearborn, with further details regarding the vehicle and its launch timing to be announced in the future.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Looking ahead, Ford anticipates that by 2030, around 50% of its global volume will consist of hybrids, extended-range EVs, and fully electric vehicles, a significant increase from the 17% projected for 2025.
