Greenville, South Carolina Sees 4.1% Population Surge, Attracting Homebuyers
FOX Business Contributor Katrina Campins joins ‘Varney and Co.’ to break down falling mortgage rates, housing market shifts and where home prices are still rising.
U.S. homebuyers are increasingly drawn to Greenville, a rapidly growing city nestled in South Carolina’s Blue Ridge Mountains. Recent data from the Census Bureau highlights this trend, showing a population increase from approximately 70,720 in 2020 to an estimated 74,371 by 2024—a notable rise of about 4.1% over four years.
This growth is occurring even amid a sluggish housing market characterized by high borrowing costs and limited inventory in many areas. The so-called “lock-in” effect is also at play, where homeowners are reluctant to sell due to their existing mortgage rates being significantly lower than current market rates. This phenomenon has contributed to a stagnant housing market in various regions.
THESE 10 MARKETS MAY SEE THE BIGGEST HOMEBUYING SURGE AS MORTGAGE RATES FALL
According to the Greenville Area Development Corporation, the city has attracted major employers in manufacturing, technology, and aerospace sectors, enhancing its appeal to prospective homeowners and businesses alike.
A shot of Falls Park in Greenville, South Carolina. (Getty / Getty Images)
Notable companies such as BMW, Michelin North America, and Lockheed Martin have established significant operations in the area, further boosting its economic appeal. GE Aerospace also has facilities nearby, enhancing the region’s attractiveness for both businesses and potential homeowners.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BMWKY | BAYERISCHE MOTOREN WERKE AG | 36.66 | +0.23 | +0.63% |
| LMT | LOCKHEED MARTIN CORP. | 483.03 | -2.72 | -0.56% |
| GE | GE AEROSPACE | 315.14 | -1.61 | -0.51% |
FED CUTS INTEREST RATES FOR THIRD STRAIGHT TIME AMID UNCERTAINTY OVER LABOR MARKET, INFLATION
“For the better part of four decades, Greenville County has invested significant resources in fostering both foreign and domestic relations that have led to sustained economic growth,” states the Greenville Area Development Corporation’s website.
Buildings in the city of Greenville, South Carolina. (Getty / Getty Images)
Realtor.com Senior Economist Joel Berner emphasized that “Greenville’s robust economic growth has resulted in a housing market that stands in stark contrast to many other Southern metros, where prices are declining.” He noted that listing prices in Greenville rose by 5.4% year-over-year in November, with a median price of $369,000. Despite this increase, Berner reassured that the Greenville metro area remains accessible for budget-conscious buyers.
Interestingly, the number of homes for sale has surged by 22.4% year-over-year, providing ample options for buyers in both resale and new construction segments. About 8.2% more properties were sold in September 2025 compared to the same month in 2024, indicating a healthy market.
UNITED STATES – NOVEMBER 29: A flag waves in the breeze outside the Michelin North American headquarters in Greenville, South Carolina, U.S., on Thursday, Nov. 29, 2007. South Carolina has embraced foreign investment, with companies from BMW to Hitachi. (Chris Keane/Bloomberg via Getty Images / Getty Images)
FOX Business Contributor Katrina Campins joins ‘Varney and Co.’ to break down falling mortgage rates, housing market shifts and where home prices are still rising.
U.S. homebuyers are increasingly drawn to Greenville, a rapidly growing city nestled in South Carolina’s Blue Ridge Mountains. Recent data from the Census Bureau highlights this trend, showing a population increase from approximately 70,720 in 2020 to an estimated 74,371 by 2024—a notable rise of about 4.1% over four years.
This growth is occurring even amid a sluggish housing market characterized by high borrowing costs and limited inventory in many areas. The so-called “lock-in” effect is also at play, where homeowners are reluctant to sell due to their existing mortgage rates being significantly lower than current market rates. This phenomenon has contributed to a stagnant housing market in various regions.
THESE 10 MARKETS MAY SEE THE BIGGEST HOMEBUYING SURGE AS MORTGAGE RATES FALL
According to the Greenville Area Development Corporation, the city has attracted major employers in manufacturing, technology, and aerospace sectors, enhancing its appeal to prospective homeowners and businesses alike.
A shot of Falls Park in Greenville, South Carolina. (Getty / Getty Images)
Notable companies such as BMW, Michelin North America, and Lockheed Martin have established significant operations in the area, further boosting its economic appeal. GE Aerospace also has facilities nearby, enhancing the region’s attractiveness for both businesses and potential homeowners.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BMWKY | BAYERISCHE MOTOREN WERKE AG | 36.66 | +0.23 | +0.63% |
| LMT | LOCKHEED MARTIN CORP. | 483.03 | -2.72 | -0.56% |
| GE | GE AEROSPACE | 315.14 | -1.61 | -0.51% |
FED CUTS INTEREST RATES FOR THIRD STRAIGHT TIME AMID UNCERTAINTY OVER LABOR MARKET, INFLATION
“For the better part of four decades, Greenville County has invested significant resources in fostering both foreign and domestic relations that have led to sustained economic growth,” states the Greenville Area Development Corporation’s website.
Buildings in the city of Greenville, South Carolina. (Getty / Getty Images)
Realtor.com Senior Economist Joel Berner emphasized that “Greenville’s robust economic growth has resulted in a housing market that stands in stark contrast to many other Southern metros, where prices are declining.” He noted that listing prices in Greenville rose by 5.4% year-over-year in November, with a median price of $369,000. Despite this increase, Berner reassured that the Greenville metro area remains accessible for budget-conscious buyers.
Interestingly, the number of homes for sale has surged by 22.4% year-over-year, providing ample options for buyers in both resale and new construction segments. About 8.2% more properties were sold in September 2025 compared to the same month in 2024, indicating a healthy market.
UNITED STATES – NOVEMBER 29: A flag waves in the breeze outside the Michelin North American headquarters in Greenville, South Carolina, U.S., on Thursday, Nov. 29, 2007. South Carolina has embraced foreign investment, with companies from BMW to Hitachi. (Chris Keane/Bloomberg via Getty Images / Getty Images)
