Kendall Jenner Shines in Fanatics Sportsbook Super Bowl LX Ad
FOX Business’ Lydia Hu reports on the Department of Homeland Security announcing immigration enforcement officers will be attending the Super Bowl after the NFL revealed Bad Bunny would be headlining the halftime show.
As Super Bowl LX commercials begin to roll out, Fanatics Sportsbook has enlisted a high-profile figure for their advertisement during the “Big Game.”
This time, it’s not an athlete but rather one of the most recognizable personalities globally, known for her unique connection to sports.
Kendall Jenner makes her debut in a Super Bowl ad campaign, with Fanatics Sportsbook and the newly launched Fanatics Studios helping her embrace the long-standing internet joke that any basketball player who gets close to her falls victim to the “Kardashian Kurse.”
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Kendall Jenner with Fanatics Sportsbook for Super Bowl LX commercial. (Fanatics Sportsbook / Fox News)
The “Kardashian Kurse,” a phenomenon fueled by memes, coincidences, and fan speculation, involves not just Jenner but also her famous sisters, Kim and Khloe Kardashian.
The clever 90-second ad, produced by Fanatics Studios—a groundbreaking collaboration between Fanatics and OBB Media—features Jenner in her “cursed” mansion, where she humorously explains how she has turned this rumored effect into a profitable betting strategy.
While she references her past relationships with NBA stars, she cleverly avoids naming them directly. Jenner has been linked to several basketball players, including Devin Booker, Jordan Clarkson, Blake Griffin, and Ben Simmons.
US model Kendall Jenner attends the artistic gymnastics women’s all around final during the Paris 2024 Olympic Games at the Bercy Arena in Paris, on Aug. 1, 2024. (JEFF PACHOUD / AFP / Getty Images)
“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakably of the moment,” said Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming. “With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”
The anticipation builds as Fanatics Sportsbook fans ponder whether they will bet with or against Jenner once the Super Bowl picks are live. A 90-second digital spot will be released, along with a 30-second ad scheduled for halftime during the matchup between the New England Patriots and Seattle Seahawks on February 8.
Jenner is set to reveal her Super Bowl pick on Fanatics Sportsbook on January 28.
The Fanatics Sportsbook logo arranged on a smartphone in New Hyde Park, New York, US, on Wednesday, Sept. 17, 2025. Online gambling has expanded rapidly in the US since 2018, when the Supreme Court freed states to legalize sports betting. (Gabby Jones/Bloomberg / Getty Images)
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“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB; content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” said Michael D. Ratner, Founder and CEO of OBB Media and CEO of Fanatics Studios.
Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
FOX Business’ Lydia Hu reports on the Department of Homeland Security announcing immigration enforcement officers will be attending the Super Bowl after the NFL revealed Bad Bunny would be headlining the halftime show.
As Super Bowl LX commercials begin to roll out, Fanatics Sportsbook has enlisted a high-profile figure for their advertisement during the “Big Game.”
This time, it’s not an athlete but rather one of the most recognizable personalities globally, known for her unique connection to sports.
Kendall Jenner makes her debut in a Super Bowl ad campaign, with Fanatics Sportsbook and the newly launched Fanatics Studios helping her embrace the long-standing internet joke that any basketball player who gets close to her falls victim to the “Kardashian Kurse.”
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM
Kendall Jenner with Fanatics Sportsbook for Super Bowl LX commercial. (Fanatics Sportsbook / Fox News)
The “Kardashian Kurse,” a phenomenon fueled by memes, coincidences, and fan speculation, involves not just Jenner but also her famous sisters, Kim and Khloe Kardashian.
The clever 90-second ad, produced by Fanatics Studios—a groundbreaking collaboration between Fanatics and OBB Media—features Jenner in her “cursed” mansion, where she humorously explains how she has turned this rumored effect into a profitable betting strategy.
While she references her past relationships with NBA stars, she cleverly avoids naming them directly. Jenner has been linked to several basketball players, including Devin Booker, Jordan Clarkson, Blake Griffin, and Ben Simmons.
US model Kendall Jenner attends the artistic gymnastics women’s all around final during the Paris 2024 Olympic Games at the Bercy Arena in Paris, on Aug. 1, 2024. (JEFF PACHOUD / AFP / Getty Images)
“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakably of the moment,” said Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming. “With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”
The anticipation builds as Fanatics Sportsbook fans ponder whether they will bet with or against Jenner once the Super Bowl picks are live. A 90-second digital spot will be released, along with a 30-second ad scheduled for halftime during the matchup between the New England Patriots and Seattle Seahawks on February 8.
Jenner is set to reveal her Super Bowl pick on Fanatics Sportsbook on January 28.
The Fanatics Sportsbook logo arranged on a smartphone in New Hyde Park, New York, US, on Wednesday, Sept. 17, 2025. Online gambling has expanded rapidly in the US since 2018, when the Supreme Court freed states to legalize sports betting. (Gabby Jones/Bloomberg / Getty Images)
GET FOX BUSINESS ON THE GO BY CLICKING HERE
“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB; content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” said Michael D. Ratner, Founder and CEO of OBB Media and CEO of Fanatics Studios.
Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
