Kentucky DOI Cautions Agents on Providing Investment Guidance

The Kentucky Department of Insurance (DOI) has issued a crucial reminder for insurance agents regarding their responsibilities when advising clients on securities transactions. This guidance is particularly important as it highlights the legal requirements surrounding investment advice and the potential implications for agents.
According to Kentucky law, investment advisors must be registered with the state. The DOI emphasizes that if an insurance agent advises a consumer to “sell, surrender, roll over, or otherwise liquidate a securities product” — such as 401(k) plans, IRAs, mutual funds, or brokerage accounts — in favor of an insurance or annuity product, and receives compensation for that advice, the agent may be acting as an investment advisor. This classification carries specific registration and compliance obligations under the Securities Act of Kentucky.
To ensure compliance, the DOI advises agents to refrain from certain activities unless they are registered as investment advisors. These include:
- Recommending the liquidation or transfer of securities to purchase insurance or annuity products, particularly when the agent stands to profit from such advice.
- Offering opinions or forecasts about securities or making comparisons between securities and insurance products that could be construed as investment advice.
The DOI has not disclosed the reasons behind this reminder, nor has it indicated whether any consumer complaints have prompted this advisory. For any questions or clarifications, agents are encouraged to reach out to the Department of Financial Institutions at KFI@ky.gov.
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The Kentucky Department of Insurance (DOI) has issued a crucial reminder for insurance agents regarding their responsibilities when advising clients on securities transactions. This guidance is particularly important as it highlights the legal requirements surrounding investment advice and the potential implications for agents.
According to Kentucky law, investment advisors must be registered with the state. The DOI emphasizes that if an insurance agent advises a consumer to “sell, surrender, roll over, or otherwise liquidate a securities product” — such as 401(k) plans, IRAs, mutual funds, or brokerage accounts — in favor of an insurance or annuity product, and receives compensation for that advice, the agent may be acting as an investment advisor. This classification carries specific registration and compliance obligations under the Securities Act of Kentucky.
To ensure compliance, the DOI advises agents to refrain from certain activities unless they are registered as investment advisors. These include:
- Recommending the liquidation or transfer of securities to purchase insurance or annuity products, particularly when the agent stands to profit from such advice.
- Offering opinions or forecasts about securities or making comparisons between securities and insurance products that could be construed as investment advice.
The DOI has not disclosed the reasons behind this reminder, nor has it indicated whether any consumer complaints have prompted this advisory. For any questions or clarifications, agents are encouraged to reach out to the Department of Financial Institutions at KFI@ky.gov.
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