Lululemon Halts Sales of Get Low Leggings Following See-Through Concerns
Jackie DeAngelis and ‘The Big Money Show’ panel discuss Lululemon Athletica’s new partnership with the NFL to launch its first-ever line of officially licensed apparel and accessories for all 32 teams.
Lululemon Athletica Inc. announced on Tuesday that it is temporarily halting online sales of its new clothing line due to customer complaints regarding the revealing nature of the attire.
This decision follows a wave of complaints on Reddit, where users expressed concerns that the leggings from the brand’s latest workout line, “Get Low,” are “see-through” when bending or squatting. A spokesperson for the company stated, “The collection remains available in our stores in North America, but we have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education.”
AMERICANS’ PAYCHECKS GROW STRONGER AS MAIN STREET SHOWS NEW ECONOMIC STRENGTH
Lululemon said it was pausing online sales of a new clothing line after users launched complaints that the attire was “see through.” (REUTERS/Hollie Adams/File Photo / Reuters)
The Vancouver-based company anticipates that the collection will return to its North American e-commerce channels soon, while remaining available in other markets.
The “Get Low” collection aims to support customers during their training sessions, featuring seamless technology designed to provide a sculpted look and feel with a weightless, fast-drying fabric, according to the spokesperson.
In 2024, Lululemon pulled its “Breezethrough” leggings shortly after their launch due to negative feedback from customers on social media.
Additionally, the company announced last month that CEO Calvin McDonald will step down on January 31, as Lululemon faces challenges in the competitive athleisure market.
RECALL EXPANDS TO NEARLY 1M FRIGIDAIRE MINIFRIDGES SOLD AT TARGET OVER FIRE HAZARDS
Lululemon said Tuesday it paused online sales of its new “Get Low” workout line. (Yuki Iwamura/Bloomberg via Getty Images / Getty Images)
Lululemon is also under pressure from activist investor Elliott Management, which revealed a stake of approximately $1 billion in December. The firm is collaborating with former Ralph Lauren executive Jane Nielsen as a potential CEO candidate, according to reports from Reuters.
Despite being a pioneer in the athleisure market, Lululemon has struggled in recent years to maintain its competitive edge, particularly in the U.S. Over the past year, Lululemon’s stock has decreased by nearly 50%, although shares have risen about 20% in the last quarter.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Lululemon’s stock has fallen nearly 50% as the brand faces tough competition in a crowded athleisure market. (REUTERS/Hollie Adams/File Photo / Reuters Photos)
The company’s shares closed Tuesday down 6.5%.
Reuters contributed to this report.
Jackie DeAngelis and ‘The Big Money Show’ panel discuss Lululemon Athletica’s new partnership with the NFL to launch its first-ever line of officially licensed apparel and accessories for all 32 teams.
Lululemon Athletica Inc. announced on Tuesday that it is temporarily halting online sales of its new clothing line due to customer complaints regarding the revealing nature of the attire.
This decision follows a wave of complaints on Reddit, where users expressed concerns that the leggings from the brand’s latest workout line, “Get Low,” are “see-through” when bending or squatting. A spokesperson for the company stated, “The collection remains available in our stores in North America, but we have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education.”
AMERICANS’ PAYCHECKS GROW STRONGER AS MAIN STREET SHOWS NEW ECONOMIC STRENGTH
Lululemon said it was pausing online sales of a new clothing line after users launched complaints that the attire was “see through.” (REUTERS/Hollie Adams/File Photo / Reuters)
The Vancouver-based company anticipates that the collection will return to its North American e-commerce channels soon, while remaining available in other markets.
The “Get Low” collection aims to support customers during their training sessions, featuring seamless technology designed to provide a sculpted look and feel with a weightless, fast-drying fabric, according to the spokesperson.
In 2024, Lululemon pulled its “Breezethrough” leggings shortly after their launch due to negative feedback from customers on social media.
Additionally, the company announced last month that CEO Calvin McDonald will step down on January 31, as Lululemon faces challenges in the competitive athleisure market.
RECALL EXPANDS TO NEARLY 1M FRIGIDAIRE MINIFRIDGES SOLD AT TARGET OVER FIRE HAZARDS
Lululemon said Tuesday it paused online sales of its new “Get Low” workout line. (Yuki Iwamura/Bloomberg via Getty Images / Getty Images)
Lululemon is also under pressure from activist investor Elliott Management, which revealed a stake of approximately $1 billion in December. The firm is collaborating with former Ralph Lauren executive Jane Nielsen as a potential CEO candidate, according to reports from Reuters.
Despite being a pioneer in the athleisure market, Lululemon has struggled in recent years to maintain its competitive edge, particularly in the U.S. Over the past year, Lululemon’s stock has decreased by nearly 50%, although shares have risen about 20% in the last quarter.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Lululemon’s stock has fallen nearly 50% as the brand faces tough competition in a crowded athleisure market. (REUTERS/Hollie Adams/File Photo / Reuters Photos)
The company’s shares closed Tuesday down 6.5%.
Reuters contributed to this report.
