NOBULL Expands No-Excuses Wellness Initiative with New Nutrition Products

The “NOBULL” mentality is taking the next step.

The brand co-founded by Mike Repole, with Tom Brady as a partner, recently announced the launch of NOBULL Nutrition. This new line focuses on protein and electrolytes, marking a natural progression in supporting consumers on their wellness journeys.

Initially recognized for helping both elite athletes and everyday individuals achieve their fitness goals, NOBULL is now expanding its focus to encompass the foundational elements of health and wellness.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

United Football League owner Mike Repole addresses members of the media during a press conference on Oct. 09, 2025, in Columbus, Ohio. (Jason Mowry/UFL / Getty Images)

“We’re focused on mental strength, emotional strength, and physical strength. It’s recovery, nutrition, mentality, and emotion—each aspect is crucial,” Repole stated in a recent interview with FOX Business. “Whether you’re the GOAT like Tom Brady or just someone aged 25 to 65 navigating life, you need to be at your best.”

Repole’s drive for wellness is influenced by his parents, who, in their early 80s, walk three miles daily. Partnering with Brady, a seven-time Super Bowl champion, has been a perfect match. Brady recently went viral for declaring himself a “master” of football at age 45, embodying the NOBULL mentality that Repole champions.

This mindset also contributed to Repole’s partnership with the National Hockey League last fall, a league synonymous with toughness and strength.

Mike Repole onstage during the UFC BodyArmor partnership announcement inside Madison Square Garden on Nov. 2, 2017, in New York City. (Jeff Bottari/Zuffa LLC/Zuffa LLC via / Getty Images)

“The NHL’s a no-bulls league, and NOBULL is a no-bulls— brand,” Repole remarked to FOX Business.

While Repole may not have seven Super Bowl rings or a Hall of Fame bust, he sees parallels between entrepreneurship and athleticism. “Tom and I have been fortunate to embrace this NOBULL mentality. Everything Tom achieved, from being under-recruited to being the 199th pick, resonates with me. I’m just Mike from Queens with a 2.2 GPA; we had to work harder than everyone else.”

Repole emphasizes that success comes from relentless effort: “I may not be smarter than most, but if you work 18-hour days for 30 years, you become knowledgeable.” He encourages others to adopt this mindset at NOBULL: No excuses, put the work in. No bulls—. We’re here to inspire those who aspire to be better.

NoBull shoes on the field during the NFL Combine at Lucas Oil Stadium on Feb. 29, 2024, in Indianapolis, Indiana. (Kevin Sabitus / Getty Images)

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“The best athletes and entrepreneurs are those unafraid to take risks, always striving for more. You often hear legends like Kobe Bryant or Tom Brady say their favorite championship is the next one. We aim to support individuals in their pursuits—be it walking, running, weightlifting, nutrition, sleep, or mindset—by providing the tools they need to succeed.”

The “NOBULL” mentality is taking the next step.

The brand co-founded by Mike Repole, with Tom Brady as a partner, recently announced the launch of NOBULL Nutrition. This new line focuses on protein and electrolytes, marking a natural progression in supporting consumers on their wellness journeys.

Initially recognized for helping both elite athletes and everyday individuals achieve their fitness goals, NOBULL is now expanding its focus to encompass the foundational elements of health and wellness.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

United Football League owner Mike Repole addresses members of the media during a press conference on Oct. 09, 2025, in Columbus, Ohio. (Jason Mowry/UFL / Getty Images)

“We’re focused on mental strength, emotional strength, and physical strength. It’s recovery, nutrition, mentality, and emotion—each aspect is crucial,” Repole stated in a recent interview with FOX Business. “Whether you’re the GOAT like Tom Brady or just someone aged 25 to 65 navigating life, you need to be at your best.”

Repole’s drive for wellness is influenced by his parents, who, in their early 80s, walk three miles daily. Partnering with Brady, a seven-time Super Bowl champion, has been a perfect match. Brady recently went viral for declaring himself a “master” of football at age 45, embodying the NOBULL mentality that Repole champions.

This mindset also contributed to Repole’s partnership with the National Hockey League last fall, a league synonymous with toughness and strength.

Mike Repole onstage during the UFC BodyArmor partnership announcement inside Madison Square Garden on Nov. 2, 2017, in New York City. (Jeff Bottari/Zuffa LLC/Zuffa LLC via / Getty Images)

“The NHL’s a no-bulls league, and NOBULL is a no-bulls— brand,” Repole remarked to FOX Business.

While Repole may not have seven Super Bowl rings or a Hall of Fame bust, he sees parallels between entrepreneurship and athleticism. “Tom and I have been fortunate to embrace this NOBULL mentality. Everything Tom achieved, from being under-recruited to being the 199th pick, resonates with me. I’m just Mike from Queens with a 2.2 GPA; we had to work harder than everyone else.”

Repole emphasizes that success comes from relentless effort: “I may not be smarter than most, but if you work 18-hour days for 30 years, you become knowledgeable.” He encourages others to adopt this mindset at NOBULL: No excuses, put the work in. No bulls—. We’re here to inspire those who aspire to be better.

NoBull shoes on the field during the NFL Combine at Lucas Oil Stadium on Feb. 29, 2024, in Indianapolis, Indiana. (Kevin Sabitus / Getty Images)

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“The best athletes and entrepreneurs are those unafraid to take risks, always striving for more. You often hear legends like Kobe Bryant or Tom Brady say their favorite championship is the next one. We aim to support individuals in their pursuits—be it walking, running, weightlifting, nutrition, sleep, or mindset—by providing the tools they need to succeed.”