PepsiCo Reduces Prices on Lay’s, Doritos, and Cheetos Snack Brands
PepsiCo CEO and chairman Ramon Laguarta discusses the removal of artificial colors and introduces ‘enhanced Gatorade’ that offers quicker hydration than water on ‘The Claman Countdown.’
PepsiCo has announced a significant price reduction on its core brands, with cuts of up to nearly 15% expected to roll out as soon as this week. This decision comes in response to growing consumer dissatisfaction over recent price hikes.
The price reductions will affect popular snack products, including those under the Lay’s, Doritos, Cheetos, and Tostitos brands. The move follows a wave of feedback from consumers expressing their frustration over rising costs over the past year.
Despite a general cooling of inflation, food prices have remained elevated. According to the Bureau of Labor Statistics, grocery prices rose by 2.4% on an annual basis in December 2025, a trend that has persisted since the COVID-19 pandemic.
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PepsiCo said it will cut prices on popular snack products. (Justin Sullivan/Getty Images)
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“At the heart of our business are the consumers who choose our brands. They trust us to bring them moments of joy, and they’ve been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” the company stated on Tuesday.
Consumers flooded the company with messages complaining about prices. (Daniel Acker/Bloomberg via Getty Images)
PepsiCo Foods U.S. CEO Rachel Ferdinando emphasized that consumers have clearly communicated their feelings about the financial strain they are experiencing. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” she stated.
Grocery prices rose 2.4% on an annual basis in December 2025, according to the Bureau of Labor Statistics’ consumer price index. (Photographer: Luke Sharrett/Bloomberg via Getty Images)
The food giant clarified that while it is suggesting new retail prices, the ultimate pricing will be determined by retailers. This means that shoppers may experience even greater savings depending on the store they visit.
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PepsiCo is committed to ensuring that its most beloved brands remain accessible while maintaining quality. The recent price cuts are part of a broader strategy aimed at enhancing product accessibility for consumers.
As a result of these efforts, PepsiCo shares have seen an increase of over 13% year to date.
PepsiCo CEO and chairman Ramon Laguarta discusses the removal of artificial colors and introduces ‘enhanced Gatorade’ that offers quicker hydration than water on ‘The Claman Countdown.’
PepsiCo has announced a significant price reduction on its core brands, with cuts of up to nearly 15% expected to roll out as soon as this week. This decision comes in response to growing consumer dissatisfaction over recent price hikes.
The price reductions will affect popular snack products, including those under the Lay’s, Doritos, Cheetos, and Tostitos brands. The move follows a wave of feedback from consumers expressing their frustration over rising costs over the past year.
Despite a general cooling of inflation, food prices have remained elevated. According to the Bureau of Labor Statistics, grocery prices rose by 2.4% on an annual basis in December 2025, a trend that has persisted since the COVID-19 pandemic.
POTATO CHIP BRAND UNVEILS BIGGEST REDESIGN IN NEARLY 100-YEAR HISTORY
PepsiCo said it will cut prices on popular snack products. (Justin Sullivan/Getty Images)
DOMINO’S REBRANDS FOR FIRST TIME IN OVER A DECADE
“At the heart of our business are the consumers who choose our brands. They trust us to bring them moments of joy, and they’ve been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” the company stated on Tuesday.
Consumers flooded the company with messages complaining about prices. (Daniel Acker/Bloomberg via Getty Images)
PepsiCo Foods U.S. CEO Rachel Ferdinando emphasized that consumers have clearly communicated their feelings about the financial strain they are experiencing. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” she stated.
Grocery prices rose 2.4% on an annual basis in December 2025, according to the Bureau of Labor Statistics’ consumer price index. (Photographer: Luke Sharrett/Bloomberg via Getty Images)
The food giant clarified that while it is suggesting new retail prices, the ultimate pricing will be determined by retailers. This means that shoppers may experience even greater savings depending on the store they visit.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
PepsiCo is committed to ensuring that its most beloved brands remain accessible while maintaining quality. The recent price cuts are part of a broader strategy aimed at enhancing product accessibility for consumers.
As a result of these efforts, PepsiCo shares have seen an increase of over 13% year to date.
