PGA Tour Enhances AWS Collaboration with Advanced AI Infrastructure for Upcoming Season

The PGA Tour has significantly enhanced its collaboration with Amazon WorkSpaces, marking a pivotal moment in the evolution of golf’s digital experience.

Since their partnership began in 2021, the PGA Tour and AWS have been at the forefront of technological advancements that are transforming how golf is experienced by fans and players alike. As the golf season commenced with the Sony Open in Hawaii, the Tour has embraced AWS’s AI infrastructure to modernize operations and boost production capabilities in a live setting.

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Haotong Li and Scottie Scheffler prepare to putt on the 18th green during the 153rd Open Championship at Royal Portrush Golf Club on July 20, 2025, in Portrush, Northern Ireland. (Richard Heathcote / Getty Images)

This expanded partnership is set to revolutionize how golf content is created, distributed, and experienced globally. One exciting feature is the introduction of a “favorite players hub” on the Tour’s app and website, allowing fans to track their favorite players’ statistics and storylines throughout the season.

Additionally, fans can look forward to shot-by-shot commentary that provides real-time analysis for every shot during the season. This will be complemented by extensive graphics and statistics for the Tour’s “World Feed,” which was launched last year to deliver exclusive content to golf enthusiasts worldwide.

Tiger Woods plays his shot from the ninth tee during the PGA Championship at Southern Hills Country Club on May 21, 2022, in Tulsa, Oklahoma. (Christian Petersen/Getty Images)

TIGER WOODS SAYS BROOKS KOEPKA’S PGA TOUR RETURN IS ‘INCREDIBLE FOR ALL THE FANS’

“We are excited to continue our AWS relationship with this expanded global partnership as we build on the progress we’ve made to further connect our fans across the globe with our players, events, and content,” stated Dan Glod, executive vice president of corporate partnerships at the PGA Tour. “AWS shares our vision for reimagining how the game and its supporting content is developed and delivered to fans around the world, and we are eager to build on that transformation with their support of PGA TOUR Studios and the World Feed.”

“The PGA TOUR continues to push the boundaries of how AI can enhance sports experiences for fans, players, and broadcasters,” said Kristin Shaff, global director of strategic partnerships at AWS. “By expanding our partnership, we’re enabling the Tour to deliver new features at a global scale. Whether a fan is watching on-site at the Sony Open in Hawaii or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA TOUR lead the way.”

Tiger Woods hits from the seventh tee during the practice round of The Barclays tournament in Paramus, New Jersey, Aug. 25, 2010. (Reuters)

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The PGA Tour and AWS began their partnership in 2021, with AWS becoming the Tour’s official cloud provider and AI, machine learning, and deep learning partner. In 2025, the DP World Tour, formerly known as the European Tour, also named AWS its official cloud provider, reinforcing AWS’ long-term commitment to supporting golf around the world.

The PGA Tour has significantly enhanced its collaboration with Amazon WorkSpaces, marking a pivotal moment in the evolution of golf’s digital experience.

Since their partnership began in 2021, the PGA Tour and AWS have been at the forefront of technological advancements that are transforming how golf is experienced by fans and players alike. As the golf season commenced with the Sony Open in Hawaii, the Tour has embraced AWS’s AI infrastructure to modernize operations and boost production capabilities in a live setting.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Haotong Li and Scottie Scheffler prepare to putt on the 18th green during the 153rd Open Championship at Royal Portrush Golf Club on July 20, 2025, in Portrush, Northern Ireland. (Richard Heathcote / Getty Images)

This expanded partnership is set to revolutionize how golf content is created, distributed, and experienced globally. One exciting feature is the introduction of a “favorite players hub” on the Tour’s app and website, allowing fans to track their favorite players’ statistics and storylines throughout the season.

Additionally, fans can look forward to shot-by-shot commentary that provides real-time analysis for every shot during the season. This will be complemented by extensive graphics and statistics for the Tour’s “World Feed,” which was launched last year to deliver exclusive content to golf enthusiasts worldwide.

Tiger Woods plays his shot from the ninth tee during the PGA Championship at Southern Hills Country Club on May 21, 2022, in Tulsa, Oklahoma. (Christian Petersen/Getty Images)

TIGER WOODS SAYS BROOKS KOEPKA’S PGA TOUR RETURN IS ‘INCREDIBLE FOR ALL THE FANS’

“We are excited to continue our AWS relationship with this expanded global partnership as we build on the progress we’ve made to further connect our fans across the globe with our players, events, and content,” stated Dan Glod, executive vice president of corporate partnerships at the PGA Tour. “AWS shares our vision for reimagining how the game and its supporting content is developed and delivered to fans around the world, and we are eager to build on that transformation with their support of PGA TOUR Studios and the World Feed.”

“The PGA TOUR continues to push the boundaries of how AI can enhance sports experiences for fans, players, and broadcasters,” said Kristin Shaff, global director of strategic partnerships at AWS. “By expanding our partnership, we’re enabling the Tour to deliver new features at a global scale. Whether a fan is watching on-site at the Sony Open in Hawaii or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA TOUR lead the way.”

Tiger Woods hits from the seventh tee during the practice round of The Barclays tournament in Paramus, New Jersey, Aug. 25, 2010. (Reuters)

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The PGA Tour and AWS began their partnership in 2021, with AWS becoming the Tour’s official cloud provider and AI, machine learning, and deep learning partner. In 2025, the DP World Tour, formerly known as the European Tour, also named AWS its official cloud provider, reinforcing AWS’ long-term commitment to supporting golf around the world.