Southwest Super Bowl Ad Highlights Exciting Change to Assigned Seating
Southwest Airlines has launched a new advertisement to celebrate its recently implemented assigned seating policy, set to air on Sunday, February 8, across six markets.
Southwest Airlines will unveil its latest ad during the Super Bowl, humorously addressing its new assigned seating policy.
The advertisement, titled “Boarding Royale,” will be broadcast on Peacock and various local cable channels in six cities, including San Diego, Chicago, Denver, Austin, Dallas, and Honolulu, during the highly anticipated game.
Set in a whimsical forest, the ad depicts numerous guests racing to secure their seats as a voice announces, “Southwest boarding begins now.” This chaotic scene humorously exaggerates the frenzy travelers might experience during the airline’s previous open seating boarding process.
‘SUPER BOWL BREAKFAST’ RETURNS WITH FOCUS ON LEADERSHIP AND LEGACY AHEAD OF NFL SHOWCASE
Southwest will debut a new Super Bowl ad, poking fun at its former open seating policies. (Southwest / Unknown Source)
“I thought you checked us in last night?” a woman in the ad asks, to which a man replies, “I was one minute late.” The humor continues as a woman swings from a tree vine, desperately trying to reach her seat on time.
HOSTING A SUPER BOWL PARTY? EXPECT A HIGHER FOOD BILL THIS YEAR
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| LUV | SOUTHWEST AIRLINES CO. | 52.60 | +1.42 | +2.77% |
As the ad progresses, on-screen text appears stating, “That was wild,” followed by a calm couple seated together, with another text card reading, “Assigned seating is here.”
This advertisement “celebrates” the airline’s new assigned seating model while humorously reflecting on the chaotic days of open seating, as noted in the company’s release.
During the ad, a passenger appears to save the seat next to him while another person asks if the seat is taken. The ad comes amid new assigned seating policies. (Southwest)
Southwest emphasizes that viewers should appreciate the airline’s “self-aware humor,” a hallmark of its brand. The new assigned seating policy aims to “position the airline for the future,” as stated in the release.
SOUTHWEST OFFERING $67 FLIGHTS IN NOD TO VIRAL INTERNET MEME: ‘TRENDY’ SALE
While open seating has been a significant part of Southwest’s history, helping it evolve from a regional carrier to one of the largest airlines in the U.S., the new assigned seating policy is designed to meet modern customer needs.
The airline’s new seating policy took effect on January 27, allowing customers to choose between “extra legroom,” “preferred,” and standard seating options.
Southwest Airlines’ new ad will air in six markets, including Dallas, Austin, and San Diego. (Southwest)
The airline assures customers that despite these changes, they can still expect the same “legendary” hospitality.
Southwest’s unique personality and humor have always set it apart in the industry. The airline emphasizes that no matter the seating configuration, the renowned hospitality customers expect will remain unchanged.
Southwest Airlines has launched a new advertisement to celebrate its recently implemented assigned seating policy, set to air on Sunday, February 8, across six markets.
Southwest Airlines will unveil its latest ad during the Super Bowl, humorously addressing its new assigned seating policy.
The advertisement, titled “Boarding Royale,” will be broadcast on Peacock and various local cable channels in six cities, including San Diego, Chicago, Denver, Austin, Dallas, and Honolulu, during the highly anticipated game.
Set in a whimsical forest, the ad depicts numerous guests racing to secure their seats as a voice announces, “Southwest boarding begins now.” This chaotic scene humorously exaggerates the frenzy travelers might experience during the airline’s previous open seating boarding process.
‘SUPER BOWL BREAKFAST’ RETURNS WITH FOCUS ON LEADERSHIP AND LEGACY AHEAD OF NFL SHOWCASE
Southwest will debut a new Super Bowl ad, poking fun at its former open seating policies. (Southwest / Unknown Source)
“I thought you checked us in last night?” a woman in the ad asks, to which a man replies, “I was one minute late.” The humor continues as a woman swings from a tree vine, desperately trying to reach her seat on time.
HOSTING A SUPER BOWL PARTY? EXPECT A HIGHER FOOD BILL THIS YEAR
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| LUV | SOUTHWEST AIRLINES CO. | 52.60 | +1.42 | +2.77% |
As the ad progresses, on-screen text appears stating, “That was wild,” followed by a calm couple seated together, with another text card reading, “Assigned seating is here.”
This advertisement “celebrates” the airline’s new assigned seating model while humorously reflecting on the chaotic days of open seating, as noted in the company’s release.
During the ad, a passenger appears to save the seat next to him while another person asks if the seat is taken. The ad comes amid new assigned seating policies. (Southwest)
Southwest emphasizes that viewers should appreciate the airline’s “self-aware humor,” a hallmark of its brand. The new assigned seating policy aims to “position the airline for the future,” as stated in the release.
SOUTHWEST OFFERING $67 FLIGHTS IN NOD TO VIRAL INTERNET MEME: ‘TRENDY’ SALE
While open seating has been a significant part of Southwest’s history, helping it evolve from a regional carrier to one of the largest airlines in the U.S., the new assigned seating policy is designed to meet modern customer needs.
The airline’s new seating policy took effect on January 27, allowing customers to choose between “extra legroom,” “preferred,” and standard seating options.
Southwest Airlines’ new ad will air in six markets, including Dallas, Austin, and San Diego. (Southwest)
The airline assures customers that despite these changes, they can still expect the same “legendary” hospitality.
Southwest’s unique personality and humor have always set it apart in the industry. The airline emphasizes that no matter the seating configuration, the renowned hospitality customers expect will remain unchanged.
