Surging AI Demand Drives Chip Prices to Thousands, According to AMD CEO Lisa Su

The price tag for competing in the artificial intelligence race is rapidly climbing, fueling demand for advanced computing power and the high-end chips that are essential to support it.

Advanced Micro Devices (AMD) CEO Lisa Su highlighted that the demand for AI computing is accelerating as various industries rush to expand their capabilities.

“The demand for AI is just incredible. It’s going through the roof,” Su stated during her appearance on “The Claman Countdown.”

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Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc., appears during the 2026 CES event in Las Vegas, Nevada, on Jan. 5.  (Bridget Bennett/Bloomberg via Getty Images / Getty Images)

During her conversation with FOX Business’ Liz Claman at the Consumer Electronics Show in Las Vegas, Su emphasized the rapid spread of AI adoption, coining the phrase “AI everywhere.”

This growth, however, necessitates substantial investment in cutting-edge hardware. Su pointed out that one of AMD’s premier AI chips comes with a hefty price tag in the “tens of thousands of dollars.”

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She elaborated that AMD’s latest AI systems integrate dozens of these high-end chips into a single platform to enhance performance and efficiency.

AMD CEO Lisa Su speaks while testifying before a Senate committee at the U.S. Capitol. (Chip Somodevilla/Getty Images / Getty Images)

“Seventy-two of these go into that huge system that allows you to really get the best performance, the best efficiency, and the overall total cost of ownership that you need to run all of this AI,” Su explained while showcasing one of AMD’s chips.

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Despite the steep price tag, Su noted that AI companies are aggressively pursuing more computing power. She emphasized this demand in her CES keynote address, suggesting that the world will require “10 yottaflops” of computing power in the coming years to keep pace with AI’s rapid growth.

Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc., speaks during a Bloomberg Television interview in San Francisco, California, on Oct. 6, 2025. (David Paul Morris/Bloomberg via Getty Images / Getty Images)

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“A yottaflop is a one followed by 24 zeros. So 10 yottaflops is 10,000 times more compute than we had in 2022,” she explained.

While the costs are significant, Su contended that substantial investments in computing power are now essential for companies aiming to stay competitive in the artificial intelligence landscape.

The price tag for competing in the artificial intelligence race is rapidly climbing, fueling demand for advanced computing power and the high-end chips that are essential to support it.

Advanced Micro Devices (AMD) CEO Lisa Su highlighted that the demand for AI computing is accelerating as various industries rush to expand their capabilities.

“The demand for AI is just incredible. It’s going through the roof,” Su stated during her appearance on “The Claman Countdown.”

AMERICA NEEDS AI MANUFACTURING SPEED TO PREVENT GLOBAL CONFLICT AND OUTPACE ADVERSARIES, PALANTIR CTO SAYS

Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc., appears during the 2026 CES event in Las Vegas, Nevada, on Jan. 5.  (Bridget Bennett/Bloomberg via Getty Images / Getty Images)

During her conversation with FOX Business’ Liz Claman at the Consumer Electronics Show in Las Vegas, Su emphasized the rapid spread of AI adoption, coining the phrase “AI everywhere.”

This growth, however, necessitates substantial investment in cutting-edge hardware. Su pointed out that one of AMD’s premier AI chips comes with a hefty price tag in the “tens of thousands of dollars.”

WHAT TO EXPECT FROM ARTIFICIAL INTELLIGENCE IN 2026

She elaborated that AMD’s latest AI systems integrate dozens of these high-end chips into a single platform to enhance performance and efficiency.

AMD CEO Lisa Su speaks while testifying before a Senate committee at the U.S. Capitol. (Chip Somodevilla/Getty Images / Getty Images)

“Seventy-two of these go into that huge system that allows you to really get the best performance, the best efficiency, and the overall total cost of ownership that you need to run all of this AI,” Su explained while showcasing one of AMD’s chips.

ICONIC CHILDREN’S TOY BRAND GOES HIGH-TECH TO BRING CREATIONS ‘TO LIFE’ WITHOUT SCREENS

Despite the steep price tag, Su noted that AI companies are aggressively pursuing more computing power. She emphasized this demand in her CES keynote address, suggesting that the world will require “10 yottaflops” of computing power in the coming years to keep pace with AI’s rapid growth.

Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc., speaks during a Bloomberg Television interview in San Francisco, California, on Oct. 6, 2025. (David Paul Morris/Bloomberg via Getty Images / Getty Images)

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“A yottaflop is a one followed by 24 zeros. So 10 yottaflops is 10,000 times more compute than we had in 2022,” she explained.

While the costs are significant, Su contended that substantial investments in computing power are now essential for companies aiming to stay competitive in the artificial intelligence landscape.