Verde Risk Management Unveils Financial Lines MGA on Asta’s Innovative MGA Platform

Asta, a prominent London-based provider of specialist underwriting platforms and services, has officially launched MGA Verde Risk Management Ltd. This new venture received regulatory approval from the UK regulator in December 2025, marking a significant milestone for Asta.

Verde Risk Management specializes in the financial lines market, focusing primarily on commercial crime, management liability, and financial institutions. The company aims to serve clients not only in the UK but also across Europe and internationally, broadening its reach in the competitive insurance landscape.

Operating as an appointed representative of Asta’s MGA platform, Asta Underwriting Management Ltd. (AUML), Verde will benefit from a comprehensive suite of operational, professional, and regulatory support services. This partnership is designed to enhance Verde’s capabilities and streamline its operations.

As Verde expands its footprint, it will also leverage Asta’s European platform, which is headquartered in Brussels. This strategic move will facilitate access to European markets, allowing Verde to grow its client base and service offerings effectively.

Leading Verde are Directors James Pallett and James Reynolds, both of whom bring extensive experience in financial lines and possess strong trading relationships with esteemed intermediaries. Their leadership is expected to drive the company’s vision and operational success.

Emma Plush, Director of MGA & Broker Solutions at Asta, expressed enthusiasm about the launch, stating, “We are delighted to announce the launch of Verde and to be working with the Verde team. This marks an exciting development for the financial lines market, as Verde brings fresh expertise and a commitment to addressing gaps in coverage.”

She further added, “Their approach will create opportunities for new products and growth, helping to shape a more dynamic and responsive market.” This sentiment reflects Asta’s confidence in Verde’s potential to innovate within the sector.

James Reynolds, Director at Verde, shared his excitement about the new venture, saying, “James and I are thrilled to see the launch of Verde with support from Asta. Our aim is to create solutions that offer greater choice and innovation for customers in the markets we operate in.”

Reynolds also highlighted the advantages of Asta’s support, stating, “Utilizing the support from Asta allows Verde to provide exceptional service to the brokers that we deal with. We look forward to supporting clients with products that meet their evolving needs.” This commitment to client service is a cornerstone of Verde’s operational philosophy.

Asta has been a subsidiary of Davies, a London-based specialist professional services and technology business, since 2022. This affiliation has further strengthened Asta’s position in the market, enabling it to offer enhanced services and support to its partners.

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Insurance Wholesale

Asta, a prominent London-based provider of specialist underwriting platforms and services, has officially launched MGA Verde Risk Management Ltd. This new venture received regulatory approval from the UK regulator in December 2025, marking a significant milestone for Asta.

Verde Risk Management specializes in the financial lines market, focusing primarily on commercial crime, management liability, and financial institutions. The company aims to serve clients not only in the UK but also across Europe and internationally, broadening its reach in the competitive insurance landscape.

Operating as an appointed representative of Asta’s MGA platform, Asta Underwriting Management Ltd. (AUML), Verde will benefit from a comprehensive suite of operational, professional, and regulatory support services. This partnership is designed to enhance Verde’s capabilities and streamline its operations.

As Verde expands its footprint, it will also leverage Asta’s European platform, which is headquartered in Brussels. This strategic move will facilitate access to European markets, allowing Verde to grow its client base and service offerings effectively.

Leading Verde are Directors James Pallett and James Reynolds, both of whom bring extensive experience in financial lines and possess strong trading relationships with esteemed intermediaries. Their leadership is expected to drive the company’s vision and operational success.

Emma Plush, Director of MGA & Broker Solutions at Asta, expressed enthusiasm about the launch, stating, “We are delighted to announce the launch of Verde and to be working with the Verde team. This marks an exciting development for the financial lines market, as Verde brings fresh expertise and a commitment to addressing gaps in coverage.”

She further added, “Their approach will create opportunities for new products and growth, helping to shape a more dynamic and responsive market.” This sentiment reflects Asta’s confidence in Verde’s potential to innovate within the sector.

James Reynolds, Director at Verde, shared his excitement about the new venture, saying, “James and I are thrilled to see the launch of Verde with support from Asta. Our aim is to create solutions that offer greater choice and innovation for customers in the markets we operate in.”

Reynolds also highlighted the advantages of Asta’s support, stating, “Utilizing the support from Asta allows Verde to provide exceptional service to the brokers that we deal with. We look forward to supporting clients with products that meet their evolving needs.” This commitment to client service is a cornerstone of Verde’s operational philosophy.

Asta has been a subsidiary of Davies, a London-based specialist professional services and technology business, since 2022. This affiliation has further strengthened Asta’s position in the market, enabling it to offer enhanced services and support to its partners.

Topics
Insurance Wholesale