Logan Paul Invests $5.3 Million in Rare Pokémon Card: A Strategic Move in Collectibles
Logan Paul joins ‘The Big Money Show’ to discuss his rise to fame and why he chooses to invest in high-value collectible assets.
YouTuber-turned-entrepreneur Logan Paul revealed that he paid an astonishing $5.3 million for a single Pokémon card. He emphasized that young people shouldn’t feel confined to traditional investment avenues like the stock market or homeownership.
“I paid $5.3 million for this card,” Paul stated, referring to the PSA Grade 9 Pikachu Illustrator card, during his appearance on “The Big Money Show.”
When Paul acquired the PSA Grade 9 Pikachu Illustrator card in 2022, it set a record as the most expensive Pokémon card ever sold, earning him a Guinness World Record. He believes this nontraditional investment will pay off when the card goes to auction in early 2026.
Paul rose to fame on YouTube alongside his brother Jake Paul. He has since expanded his career to become a podcast host, a rising star in WWE, and co-founder of the Prime energy drink brand with fellow YouTuber KSI. Today, he stands as one of the most talked-about influencers globally.
Logan Paul discusses his Charizard Pokémon card chain during a press conference following his exhibition boxing match against Floyd Mayweather at Hard Rock Stadium in Miami Gardens, Florida, on June 6, 2021. The appearance came before his later record-breaking trade. (Cliff Hawkins/Getty Images / Getty Images)
JAKE AND LOGAN PAUL BECOME BUSINESS PARTNERS FOR FIRST TIME AMID MAJOR VENTURE CAPITAL FIRM NEWS
Paul argues that collectibles, such as Pokémon cards, have “outperformed” the stock market over the last two decades. Many young people feel excluded from investing in real estate or the stock market, and he believes that nontraditional assets could provide an entry point.
“If you have the money, don’t be afraid to take a risk, especially if you’re young,” Paul advised. He added, “There are ways to spend and invest your money that might mean more to you than traditional conservative investments like the stock market.” He highlighted collectible cards, sports memorabilia, and certain luxury goods as viable options.
Jake Paul and Logan Paul attend a celebrity event hosted by Raising Cane’s founder Todd Graves ahead of the Formula 1 qualifying race in Las Vegas, Nevada, on Nov. 22. (Kevin Mazur/Getty Images for Raising Cane’s / Getty Images)
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Nontraditional assets are increasingly popular among younger investors, often driven by scarcity. For instance, Hermès Birkin and Kelly handbags have outperformed even gold in recent years, according to the New York Post.
These luxury items rely on limited availability, with customers restricted on how many they can purchase globally each year. Paul believes this scarcity will enhance the value of his rare Pokémon card when it goes up for auction in February 2026.
Logan Paul attends the Undisputed & Ring Magazine Super Middleweight Championship at Allegiant Stadium in Las Vegas, Nevada, on Sept. 13. (Chris Unger/TKO Worldwide LLC via Getty Images)
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“Being the rarest, most valuable card in the world, there’s only one of them,” Paul noted, emphasizing its highest possible PSA grade. He famously wore the card around his neck in a $75,000 chain but refrained from disclosing the expected auction value. He did, however, caution that not all collectibles retain their value long-term. Paul advised investors to be discerning, focusing on acquiring “the best of the best” items with extremely limited supply.
WWE U.S. Champion and Prime co-founder Logan Paul joins ‘Varney & Co.’ to discuss his championship win, Prime’s success and his investment strategy.
Logan Paul joins ‘The Big Money Show’ to discuss his rise to fame and why he chooses to invest in high-value collectible assets.
YouTuber-turned-entrepreneur Logan Paul revealed that he paid an astonishing $5.3 million for a single Pokémon card. He emphasized that young people shouldn’t feel confined to traditional investment avenues like the stock market or homeownership.
“I paid $5.3 million for this card,” Paul stated, referring to the PSA Grade 9 Pikachu Illustrator card, during his appearance on “The Big Money Show.”
When Paul acquired the PSA Grade 9 Pikachu Illustrator card in 2022, it set a record as the most expensive Pokémon card ever sold, earning him a Guinness World Record. He believes this nontraditional investment will pay off when the card goes to auction in early 2026.
Paul rose to fame on YouTube alongside his brother Jake Paul. He has since expanded his career to become a podcast host, a rising star in WWE, and co-founder of the Prime energy drink brand with fellow YouTuber KSI. Today, he stands as one of the most talked-about influencers globally.
Logan Paul discusses his Charizard Pokémon card chain during a press conference following his exhibition boxing match against Floyd Mayweather at Hard Rock Stadium in Miami Gardens, Florida, on June 6, 2021. The appearance came before his later record-breaking trade. (Cliff Hawkins/Getty Images / Getty Images)
JAKE AND LOGAN PAUL BECOME BUSINESS PARTNERS FOR FIRST TIME AMID MAJOR VENTURE CAPITAL FIRM NEWS
Paul argues that collectibles, such as Pokémon cards, have “outperformed” the stock market over the last two decades. Many young people feel excluded from investing in real estate or the stock market, and he believes that nontraditional assets could provide an entry point.
“If you have the money, don’t be afraid to take a risk, especially if you’re young,” Paul advised. He added, “There are ways to spend and invest your money that might mean more to you than traditional conservative investments like the stock market.” He highlighted collectible cards, sports memorabilia, and certain luxury goods as viable options.
Jake Paul and Logan Paul attend a celebrity event hosted by Raising Cane’s founder Todd Graves ahead of the Formula 1 qualifying race in Las Vegas, Nevada, on Nov. 22. (Kevin Mazur/Getty Images for Raising Cane’s / Getty Images)
ELON MUSK’S NET WORTH DOUBLES HIS NEXT CLOSEST RIVAL AMID TESLA STOCK SURGE
Nontraditional assets are increasingly popular among younger investors, often driven by scarcity. For instance, Hermès Birkin and Kelly handbags have outperformed even gold in recent years, according to the New York Post.
These luxury items rely on limited availability, with customers restricted on how many they can purchase globally each year. Paul believes this scarcity will enhance the value of his rare Pokémon card when it goes up for auction in February 2026.
Logan Paul attends the Undisputed & Ring Magazine Super Middleweight Championship at Allegiant Stadium in Las Vegas, Nevada, on Sept. 13. (Chris Unger/TKO Worldwide LLC via Getty Images)
GET FOX BUSINESS ON THE GO BY CLICKING HERE
“Being the rarest, most valuable card in the world, there’s only one of them,” Paul noted, emphasizing its highest possible PSA grade. He famously wore the card around his neck in a $75,000 chain but refrained from disclosing the expected auction value. He did, however, caution that not all collectibles retain their value long-term. Paul advised investors to be discerning, focusing on acquiring “the best of the best” items with extremely limited supply.
WWE U.S. Champion and Prime co-founder Logan Paul joins ‘Varney & Co.’ to discuss his championship win, Prime’s success and his investment strategy.
