McDonald’s Unveils Free Valentine’s Day Giveaway: McNugget Caviar Kits
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In a surprising twist for Valentine’s Day, McDonald’s has announced a limited-edition giveaway that pairs its iconic Chicken McNuggets with a luxurious touch: caviar. This unique promotion is set to launch on February 10, 2023, and is sure to capture the attention of food enthusiasts and fast-food fans alike.
The fast-food giant revealed on Monday that it will be offering McNugget Caviar kits through an exclusive online drop at McNuggetCaviar.com. These kits will be available free of charge while supplies last, but they won’t be found in any McDonald’s restaurants.
This marks McDonald’s first collaboration with Paramount Caviar, a U.S.-based supplier renowned for its high-quality caviar served in Michelin-starred restaurants and luxury hotels. The partnership aims to elevate the fast-food experience, blending casual dining with gourmet flair.
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McDonald’s is collaborating with Paramount Caviar for a limited-edition giveaway for Valentine’s Day. (Paul Weaver/SOPA Images/LightRocket / Getty Images)
Each McNugget Caviar kit features a 1-ounce tin of Baerii Sturgeon caviar, cleverly labeled as McNugget Caviar, along with a $25 Arch Card redeemable toward Chicken McNuggets, crème fraîche, and a Mother-of-Pearl caviar spoon. This unique combination is designed to create an elevated dining experience that blends the casual with the luxurious.
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McDonald’s announced a free Valentine’s Day promotion combining Chicken McNuggets with premium caviar in limited kits available online starting February 10 at 11 a.m. ET. (McDonald’s)
While McDonald’s has not disclosed the exact number of kits available, they have indicated that supplies are limited and are expected to sell out quickly once the drop opens at 11 a.m. ET on February 10.
Founded in 1991, Paramount Caviar has established a reputation for sustainably sourced caviar. The company has expanded its offerings from the professional culinary market to direct-to-consumer products, making gourmet caviar more accessible.
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Fast-food giant teams up with Paramount Caviar to offer free kits starting Feb. 10 through an online-only drop. (McDonald’s)
According to a press release, “The crispy, golden goodness of our signature McNuggets and the salty, savory, black pearls of Paramount’s Baerii Sturgeon caviar make for a true match made in heaven for the special occasions in life.” A McDonald’s spokesperson emphasized that the creation of McNugget Caviar was inspired by customer preferences, stating, “They’ve been pairing Chicken McNuggets with caviar long before we made it official.”
With this innovative promotion, McDonald’s aims to provide its fans with an elevated experience without the hefty price tag, making it a delightful treat for the upcoming holiday.
Ed Rensi on Yum! Brands Habit Burger acquisition and McDonald’s culture change
In a surprising twist for Valentine’s Day, McDonald’s has announced a limited-edition giveaway that pairs its iconic Chicken McNuggets with a luxurious touch: caviar. This unique promotion is set to launch on February 10, 2023, and is sure to capture the attention of food enthusiasts and fast-food fans alike.
The fast-food giant revealed on Monday that it will be offering McNugget Caviar kits through an exclusive online drop at McNuggetCaviar.com. These kits will be available free of charge while supplies last, but they won’t be found in any McDonald’s restaurants.
This marks McDonald’s first collaboration with Paramount Caviar, a U.S.-based supplier renowned for its high-quality caviar served in Michelin-starred restaurants and luxury hotels. The partnership aims to elevate the fast-food experience, blending casual dining with gourmet flair.
MCDONALD’S BETS ON GIANT BURGERS, SECRET MENUS AND NOSTALGIA, WITH US ROLLOUT STILL UNCERTAIN

McDonald’s is collaborating with Paramount Caviar for a limited-edition giveaway for Valentine’s Day. (Paul Weaver/SOPA Images/LightRocket / Getty Images)
Each McNugget Caviar kit features a 1-ounce tin of Baerii Sturgeon caviar, cleverly labeled as McNugget Caviar, along with a $25 Arch Card redeemable toward Chicken McNuggets, crème fraîche, and a Mother-of-Pearl caviar spoon. This unique combination is designed to create an elevated dining experience that blends the casual with the luxurious.
CHICK-FIL-A’S NEW FROSTED SODAS, RETRO CUPS SPARK BUZZ AND QUESTIONS FROM FANS AND WORKERS

McDonald’s announced a free Valentine’s Day promotion combining Chicken McNuggets with premium caviar in limited kits available online starting February 10 at 11 a.m. ET. (McDonald’s)
While McDonald’s has not disclosed the exact number of kits available, they have indicated that supplies are limited and are expected to sell out quickly once the drop opens at 11 a.m. ET on February 10.
Founded in 1991, Paramount Caviar has established a reputation for sustainably sourced caviar. The company has expanded its offerings from the professional culinary market to direct-to-consumer products, making gourmet caviar more accessible.
TACO BELL ROLLS OUT NEW ‘LUXE’ $3 VALUE MENU AS FANS DEBATE THE TRADEOFFS

Fast-food giant teams up with Paramount Caviar to offer free kits starting Feb. 10 through an online-only drop. (McDonald’s)
According to a press release, “The crispy, golden goodness of our signature McNuggets and the salty, savory, black pearls of Paramount’s Baerii Sturgeon caviar make for a true match made in heaven for the special occasions in life.” A McDonald’s spokesperson emphasized that the creation of McNugget Caviar was inspired by customer preferences, stating, “They’ve been pairing Chicken McNuggets with caviar long before we made it official.”
With this innovative promotion, McDonald’s aims to provide its fans with an elevated experience without the hefty price tag, making it a delightful treat for the upcoming holiday.
