Barron Trump Joins Forces as Business Partner in Exciting New Beverage Venture
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Barron Trump has recently emerged in public records as a director of a new beverage business located near Mar-a-Lago. This venture, known as SOLLOS Yerba Mate Inc., has been described by one of its directors as a “yerba mate beverage company” and is headquartered just minutes away from the Trump family’s Mar-a-Lago Club in Palm Beach.
Yerba mate, a caffeinated herbal tea that is particularly popular in Brazil, Argentina, Uruguay, and Paraguay, has been gaining traction in the United States as a coffee alternative. The drink is known for its unique flavor and energizing properties, making it an appealing choice for those looking to switch up their caffeine sources.
While FOX Business has not been able to independently confirm that the Barron Trump listed in the filings is indeed the 19-year-old son of President Donald Trump, the connection seems plausible given the context.
Barron Trump gestures during a rally on the inauguration day of President Donald Trump in Washington, D.C., on Jan. 20, 2025. (Mike Segar/Reuters)
According to filings with the U.S. Securities and Exchange Commission (SEC), SOLLOS has successfully raised $1 million through a private placement, as first reported by Newsweek. In addition to Barron Trump, the company’s documents list Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez as directors, two of whom appear to have attended high school with Barron.
Bernstein, a student at Villanova University who previously attended Oxbridge Academy in Palm Beach with Barron Trump, described SOLLOS on LinkedIn as “a lifestyle beverage brand built around clean [and] functional ingredients.” This focus on health and wellness aligns with current consumer trends.
A LOOK AT THE TRUMP FAMILY’S BUSINESS EMPIRE
Yerba mate trees grow in Colonia Liebig, Argentina, on Aug. 7, 2025. (Natalia Favre/Bloomberg via Getty Images)
Bernstein recently announced, “I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months.” He has been collaborating with co-founder Stephen Hall and a few close friends on SOLLOS Yerba Mate since the end of the last school year. Hall, who is now a student at the University of Notre Dame and also attended Oxbridge Academy, indicated that the beverage company is gearing up for a spring consumer launch. However, an official launch date has yet to be announced.
This new venture marks the latest business initiative associated with Barron Trump, who is currently a sophomore at New York University’s Stern School of Business.
HERE’S HOW MUCH TRUMP ACCOUNT BALANCES COULD GROW OVER TIME
Display of various containers of Yerba Mate in Duncans Mills, California, on June 8, 2025. (Smith Collection/Gado/Getty Images)
In July 2024, Barron Trump and two partners, including a former classmate, incorporated a real estate firm named Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. However, this company was dissolved on November 14, 2024, just days after the presidential election.
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The White House, first lady Melania Trump’s office, Stephen Hall, and Spencer Bernstein have not yet responded to requests for comment from FOX Business.
FOX Business’ Louis Casiano contributed to this report.
Check out what’s clicking on FoxBusiness.com.
Barron Trump has recently emerged in public records as a director of a new beverage business located near Mar-a-Lago. This venture, known as SOLLOS Yerba Mate Inc., has been described by one of its directors as a “yerba mate beverage company” and is headquartered just minutes away from the Trump family’s Mar-a-Lago Club in Palm Beach.
Yerba mate, a caffeinated herbal tea that is particularly popular in Brazil, Argentina, Uruguay, and Paraguay, has been gaining traction in the United States as a coffee alternative. The drink is known for its unique flavor and energizing properties, making it an appealing choice for those looking to switch up their caffeine sources.
While FOX Business has not been able to independently confirm that the Barron Trump listed in the filings is indeed the 19-year-old son of President Donald Trump, the connection seems plausible given the context.
Barron Trump gestures during a rally on the inauguration day of President Donald Trump in Washington, D.C., on Jan. 20, 2025. (Mike Segar/Reuters)
According to filings with the U.S. Securities and Exchange Commission (SEC), SOLLOS has successfully raised $1 million through a private placement, as first reported by Newsweek. In addition to Barron Trump, the company’s documents list Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez as directors, two of whom appear to have attended high school with Barron.
Bernstein, a student at Villanova University who previously attended Oxbridge Academy in Palm Beach with Barron Trump, described SOLLOS on LinkedIn as “a lifestyle beverage brand built around clean [and] functional ingredients.” This focus on health and wellness aligns with current consumer trends.
A LOOK AT THE TRUMP FAMILY’S BUSINESS EMPIRE
Yerba mate trees grow in Colonia Liebig, Argentina, on Aug. 7, 2025. (Natalia Favre/Bloomberg via Getty Images)
Bernstein recently announced, “I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months.” He has been collaborating with co-founder Stephen Hall and a few close friends on SOLLOS Yerba Mate since the end of the last school year. Hall, who is now a student at the University of Notre Dame and also attended Oxbridge Academy, indicated that the beverage company is gearing up for a spring consumer launch. However, an official launch date has yet to be announced.
This new venture marks the latest business initiative associated with Barron Trump, who is currently a sophomore at New York University’s Stern School of Business.
HERE’S HOW MUCH TRUMP ACCOUNT BALANCES COULD GROW OVER TIME
Display of various containers of Yerba Mate in Duncans Mills, California, on June 8, 2025. (Smith Collection/Gado/Getty Images)
In July 2024, Barron Trump and two partners, including a former classmate, incorporated a real estate firm named Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. However, this company was dissolved on November 14, 2024, just days after the presidential election.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
The White House, first lady Melania Trump’s office, Stephen Hall, and Spencer Bernstein have not yet responded to requests for comment from FOX Business.
FOX Business’ Louis Casiano contributed to this report.
