Southwest Airlines Launches $67 Flights in Viral ‘6-7’ Meme-Inspired Promotion
Southwest Airlines is rolling out new technology in its Boeing 737 fleet. The goal? To make takeoffs and landings safer.
Southwest Airlines is currently offering $67 economy tickets on select domestic flights, promoting the sale with the catchy phrase, “Trendiest. Sale. Ever.”
This promotion is inspired by a popular internet meme that has gained traction among Gen Alpha, where the numbers “6-7” are shouted enthusiastically. While the origins of this saying remain somewhat of a mystery, its presence on social media is undeniable.
The meme gained popularity through the song “Doot Doot (6 7)” by rapper Jamille Edwards, known as Skrilla. The track went viral, leading to the widespread adoption of the phrase across various platforms, including classrooms and now, airlines.
In a statement to Fox News Digital, Southwest spokesperson Ashley Bain remarked, “Long ago, our Southwest Airlines founder encouraged us to take our work seriously but not ourselves. We love sharing a good deal with customers and decided to indulge in the trend.”
DICTIONARY.COM DECLARES ‘6-7’ WORD OF THE YEAR
A Southwest Airlines plane takes off from Minneapolis–Saint Paul International Airport in Minneapolis. (Tim Evans/Reuters / Reuters)
The deal does come with some restrictions. It applies to “Continental U.S. travel” on Tuesdays and Wednesdays from January 6 to March 4, 2026, as outlined on the airline’s terms and conditions page.
According to the terms, “Travel is available for one-way Basic fares unless otherwise specified.” Additionally, seats, days, and markets are limited, with fares varying based on destination, flight, and day of the week, particularly during busy travel times and holidays.
A 21-day advance purchase is required within the booking period, which runs from December 16, 2025, at 12:01 a.m. Pacific Time to December 18, 2025, at 11:59 p.m. Pacific Time.
Travelers use a Southwest Airlines self check-in kiosk at Logan International Airport in Boston. (Scott Eisen/Bloomberg via Getty Images / Getty Images)
Customers may also have varied experiences when flying. Starting January 27, Southwest Airlines will implement its assigned seating policy, a move that has drawn mixed reactions from travelers. Those flying at the beginning of the sale will experience the last days of the airline’s open-seating policies.
Ramp agents load luggage onto a Southwest Airlines flight at Baltimore-Washington Airport in Baltimore, Md. (Angus Mordant/Bloomberg via Getty Images / Getty Images)
The 6-7 meme has recently made its way into popular culture, even appearing in an episode of “South Park,” and has been recognized as Dictionary.com’s word of the year. According to the site, the words of the year “serve as a linguistic time capsule, reflecting social trends and global events that defined the year.”
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Bain added, “While it is our preference for this trend to end in 2025, we are all weighing both hands to see if it moves into 2026.” It’s important to note that Basic fares are nonchangeable and nonrefundable, as allowed by Southwest’s 24-hour cancellation policy. Additionally, these basic economy tickets do not include checked bag fees, as stated on the airline’s website.
Southwest Airlines is rolling out new technology in its Boeing 737 fleet. The goal? To make takeoffs and landings safer.
Southwest Airlines is currently offering $67 economy tickets on select domestic flights, promoting the sale with the catchy phrase, “Trendiest. Sale. Ever.”
This promotion is inspired by a popular internet meme that has gained traction among Gen Alpha, where the numbers “6-7” are shouted enthusiastically. While the origins of this saying remain somewhat of a mystery, its presence on social media is undeniable.
The meme gained popularity through the song “Doot Doot (6 7)” by rapper Jamille Edwards, known as Skrilla. The track went viral, leading to the widespread adoption of the phrase across various platforms, including classrooms and now, airlines.
In a statement to Fox News Digital, Southwest spokesperson Ashley Bain remarked, “Long ago, our Southwest Airlines founder encouraged us to take our work seriously but not ourselves. We love sharing a good deal with customers and decided to indulge in the trend.”
DICTIONARY.COM DECLARES ‘6-7’ WORD OF THE YEAR
A Southwest Airlines plane takes off from Minneapolis–Saint Paul International Airport in Minneapolis. (Tim Evans/Reuters / Reuters)
The deal does come with some restrictions. It applies to “Continental U.S. travel” on Tuesdays and Wednesdays from January 6 to March 4, 2026, as outlined on the airline’s terms and conditions page.
According to the terms, “Travel is available for one-way Basic fares unless otherwise specified.” Additionally, seats, days, and markets are limited, with fares varying based on destination, flight, and day of the week, particularly during busy travel times and holidays.
A 21-day advance purchase is required within the booking period, which runs from December 16, 2025, at 12:01 a.m. Pacific Time to December 18, 2025, at 11:59 p.m. Pacific Time.
Travelers use a Southwest Airlines self check-in kiosk at Logan International Airport in Boston. (Scott Eisen/Bloomberg via Getty Images / Getty Images)
Customers may also have varied experiences when flying. Starting January 27, Southwest Airlines will implement its assigned seating policy, a move that has drawn mixed reactions from travelers. Those flying at the beginning of the sale will experience the last days of the airline’s open-seating policies.
Ramp agents load luggage onto a Southwest Airlines flight at Baltimore-Washington Airport in Baltimore, Md. (Angus Mordant/Bloomberg via Getty Images / Getty Images)
The 6-7 meme has recently made its way into popular culture, even appearing in an episode of “South Park,” and has been recognized as Dictionary.com’s word of the year. According to the site, the words of the year “serve as a linguistic time capsule, reflecting social trends and global events that defined the year.”
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Bain added, “While it is our preference for this trend to end in 2025, we are all weighing both hands to see if it moves into 2026.” It’s important to note that Basic fares are nonchangeable and nonrefundable, as allowed by Southwest’s 24-hour cancellation policy. Additionally, these basic economy tickets do not include checked bag fees, as stated on the airline’s website.
